SEO Content Writer - Creative Experiences Global Startup …, Chatswood

Do you love storytelling and have a passion for producing insightful written content to help creative experiences shine online? We’re looking for an SEO Content Writer to own and elevate the performance of our AU marketplace content. You’ll combine SEO content expertise, editorial judgement, and operational clarity to deliver measurable growth for a platform supporting local artisans and experienced creators.

**About ClassBento**

ClassBento is a community marketplace for fun workshops, activities and leisure experiences, both in-person and online. We help people switch off, learn new skills, discover new passions and improve their wellbeing.

In a world that’s more connected than ever, stress and burnout are on the rise. Our experiences give people the chance to slow down, get creative and enjoy the simple pleasure of making something with their own hands. It’s meaningful work, and we’re proud of the impact we have on individuals, teams and small businesses.

**About the role**

As the SEO Content Writer, you will own and elevate content quality and SEO performance for the AU marketplace. You will lead optimisations across listings and landing pages, leverage data and trends to drive organic growth, and manage the content writer to scale content impact.

In line with living the ClassBento’s Open Caring and Conscientious values, performance in this role will be measured through the delivery of quarterly OKRs and the effective management of workflows. You will leverage cross-functional partnerships and AI tools to ensure the consistent, high-quality output of content and listings optimised for SEO and conversion.

**Responsibilities**

**SEO Content**
- **High-Impact Content Creation**: Produce high-quality, long-form SEO content targeted at key growth areas and aligned with the seasonal calendar.
- **AI Implementation (Cross-Functional)**: Embrace AI tools (ChatGPT, Gemini) across both production and content workflows; develop and refine prompts to scale the generation of briefs, listings and articles.
- **Trend Analysis**: Analyse marketplace and search data to identify emerging category trends and propose expansions of our categories and topic clusters.
- **Strategic Flexibility**: Support the execution of recent priority content and production projects, ensuring the team remains flexible and responsive to shifting business needs without compromising on quality or deadlines.
- **Mentorship & Training**: Share technical expertise to upskill writers in SEO best practices and conversion-led copywriting.

**Artisan Marketplace Management**
- **OKR Reporting**: Own the delivery and reporting of quarterly production goals (OKRs) for the AU market.
- **Identify High-Impact Opportunities**: Monitor listing quality to identify high-quality and high-potential partners, escalating these opportunities to the Growth Partner team.
- **Teacher Development & Process Improvements**: Oversee the feedback process for teacher listing improvements, ensuring all advice is actionable, professional, and focused on maximising conversion.
- **Escalation Management**: Act as the first point of contact for teacher and internal feedback escalations, resolving complex queries with professionalism.
- **Strategic Prioritisation**: Direct the team’s daily focus toward high-priority regions and categories, ensuring all output is aligned with the broader market strategy.
- **Internal Documentation**: Maintain internal best-practice documentation in Confluence to ensure team training and workflows scale alongside changes and improvements.
- **Global Coordination**: Partner with the global content team to balance workloads and share resources, ensuring consistent output and support across all ClassBento markets.

**Leadership**
- **Performance Enablement**: Enable high standards of team member performance by setting clear expectations and providing ongoing support, coaching and development.
- **Values Advocacy**: Clearly demonstrate and promote ClassBento’s values #OCC to create a positive workplace culture and high levels of staff engagement.

**Role Experience**

**Experience & Skills**
- **Background**: Bachelor’s degree in Journalism, Communications, or Marketing, with 3+ years of digital content experience, ideally in a fast-paced start-up or agency.
- **CMS & Marketplace Operations**: 2+ years’ hands-on experience working within a backend CMS or marketplace platform, publishing, updating and optimising high volumes of SKUs, class listings, or product pages in an e-commerce or experience-led business.
- **SEO & Data Proficiency**: Working knowledge of SEO principles and hands-on experience with tools like Ahrefs, Google Analytics and Search Console to drive organic growth.
- **Editorial Excellence**: Exceptional copywriting and editing skills, with a focus on conversion optimisation, readability and maintaining high quality standards.
- **AI & Systems Literacy**: Proficient in "prompt engineering" (ChatGPT, Gemini) to scale.
- **Marketpla Apply on Kit Job: kitjobau.com/job/3quzbt