Digital Marketing Specialist (Bankstown)

Are you a digitally savvy marketer who enjoys the balance of campaign execution, website optimisation, digital performance and stakeholder engagement? We are partnering with a well-established Australian success story that has evolved into a global organisation with operations spanning multiple international markets. Known for innovation, strong leadership and continued investment in technology, this business offers the stability of an established brand combined with the agility and ambition of a growth-focused organisation. This is an opportunity to join a collaborative marketing team where your work will have a direct impact on customer engagement, lead generation and digital growth initiatives across Australia. The Opportunity Reporting to the Marketing Director, you will play a key role in supporting and optimising the organisation's digital ecosystem. You will work across digital campaigns, website management, eDMs, SEO, SEM, digital analytics and ongoing website enhancements, partnering closely with internal stakeholders, agencies and developers. Key Responsibilities
- Execute digital marketing campaigns across paid and owned channels
- Manage end-to-end eDM campaigns including briefing, build, testing and reporting
- Support SEO and SEM initiatives with agency partners
- Monitor and optimise campaign performance across multiple channels
- Assist with lead generation and digital conversion optimisation activities
- Coordinate website content updates and ongoing BAU enhancements
- Work closely with developers and agencies on website improvements and digital projects
- Analyse performance data using GA4 and other analytics platforms
- Support A/B testing, customer journey improvements and conversion initiatives
- Maintain product and digital content across various platforms and systems
- Assist with digital project delivery, testing and quality assurance activities Skills & Experience To be successful, you'll ideally bring:
- 3+ years' experience in a Digital Marketing, Digital Coordinator or Ecommerce role
- Strong understanding of SEO, SEM, eDM and performance marketing
- Experience managing website content and digital campaigns
- Hands-on experience with Google Analytics (GA4), Google Ads and Meta Ads Manager
- Experience with marketing automation and email platforms
- Strong stakeholder management and project coordination skills
- Excellent attention to detail and organisational capability
- A proactive, solutions-focused approach Nice to Have
- Experience working with enterprise CMS platforms such as Sitecore (not essential)
- Exposure to Jira and Confluence
- Familiarity with Salesforce, Google Tag Manager or similar platforms
- Understanding of UX, CRO and customer journey optimisation Why Join? This organisation genuinely invests in its people and offers a range of benefits including:
- Hybrid working model with 3 days from home
- In office parking
- Annual bonus opportunity
- Employee discounts and retail savings programs
- Corporate health and wellbeing initiatives
- Employee Assistance Program for employees and family members
- Paid parental leave
- Learning and development programs
- Leadership development pathways
- Long-service recognition programs
- Supportive and collaborative team culture Digital Marketing Specialist $120,000 + Super + Bonus Hybrid Working | 3 Days from Home | Parking Provided South Western Sydney Location About the Business This is a rare opportunity to join a highly respected Australian organisation that has successfully expanded onto the global stage. With a strong reputation for innovation, sustainability, customer experience and continuous improvement, the business continues to invest heavily in its people, digital capability and future growth. If you're looking for a role where you can make a genuine impact while enjoying flexibility, stability and long-term career growth, we'd love to hear from you. For a confidential discussion, please contact: Keiran Hathorn Big Wave Digital Recruitment Apply on Kit Job: kitjobau.com/job/3rhf4w