Marketing Manager – Events & Community (Australia) …, Brisbane City

Role Overview We are looking for a hands‑on, entrepreneurial Marketing Manager to lead events and community growth in Australia. This role is critical in rebuilding brand trust, local presence, and grassroots engagement for Binance in Australia. You will design and execute high‑impact, compliant, and culturally relevant experiences that bring the brand closer to users — from intimate community meetups to large‑scale activations. Community is credibility, and every touchpoint matters. Responsibilities
- Event Strategy & Execution
- Plan and execute end‑to‑end events: community meetups, educational workshops (Crypto 101, investing basics), partner activations, pop‑ups / experiential campaigns.
- Own full lifecycle: concept → vendor sourcing → execution → post‑event reporting.
- Ensure all events fully comply with local regulations and internal policies.
- Develop “low‑hype, high‑trust” event formats aligned with the current market sensitivity.
- Community Building & Engagement
- Build and nurture a loyal local community (online + offline).
- Identify and manage key community leaders / micro‑KOLs.
- Create programs that encourage organic advocacy, not just incentives.
- Own local channels (Telegram, Discord, meetups) with a strong brand voice and consistency.
- Brand & Reputation Rebuild (Critical)
- Translate global brand into locally relevant, trust‑driven messaging.
- Lead initiatives that position Binance as responsible, compliant, and user‑first.
- Partner with PR to ensure alignment between events, messaging, and media narrative.
- Partnerships & Local Collaborations
- Identify and execute partnerships with universities, Web3 communities, finance / investment groups, and lifestyle / culture spaces.
- Build credible local alliances to strengthen brand perception.
- Performance Tracking & Optimization
- Track key metrics: event attendance & conversion (KYC, activation), community growth & engagement, cost per acquisition where applicable.
- Continuously refine formats based on local results. Requirements
- Experience
- 4–7+ years in events, community, or brand marketing.
- Experience in the Australian market is a must.
- Background in crypto, fintech, or startup environment preferred.
- Proven track record of executing high‑quality, well‑attended events.
- Skills & Mindset
- Execution‑first: you get things done, not just plan.
- Strong understanding of Australian culture and audience behavior.
- Ability to operate in a highly regulated, sensitive environment.
- Excellent stakeholder management (agencies, vendors, partners).
- Comfortable working in a lean / rebuilding team setup.
- Personality Fit (Important)
- Grounded, practical, and not hype‑driven.
- High ownership — acts like a local market owner.
- Robust judgment on what not to do (especially in the current climate).
- Able to balance global brand vs local nuance. Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. #J-18808-Ljbffr Apply on Kit Job: kitjobau.com/job/3qotil