Marketing Manager – Brand & Growth (Belrose)

About White Glo White Glo is one of Australia’s leading teeth whitening brands, with a strong presence across supermarkets, pharmacies and international markets. We are looking for a commercially minded and hands-on Marketing Manager – Brand & Growth to lead the marketing function and help drive the next stage of growth for the brand. This is a key leadership role for someone who can shape strategy, make decisions, manage execution and build stronger consumer demand for a well-established Australian brand. About the role As Marketing Manager – Brand & Growth, you will lead White Glo’s marketing activity across brand strategy, retail marketing, campaign execution, social media, content, influencer activity, ecommerce support and agency management. You will be responsible for turning growth opportunities into explicit marketing plans and delivering them with speed, creativity and commercial focus. This role suits someone who is strategic, entrepreneurial and pragmatic — a marketer who wants genuine ownership and the opportunity to make a visible impact. Key responsibilities
- Lead and execute the brand and marketing strategy.
- Drive consumer awareness, brand growth and retail demand.
- Identify new opportunities to grow the brand.
- Lead product launch plans across retail, digital, social, PR, influencer and ecommerce channels.
- Develop campaign ideas, product stories, key messages and promotional concepts.
- Assist with retail marketing activity including POS, displays, shelf activation and retailer-specific campaigns.
- Oversee social media, content planning and community growth.
- Build and manage influencer, creator, seeding and affiliate programs.
- Support ecommerce growth through content, CRM, EDM, offers, bundles and product education.
- Manage external agencies, designers, media partners, PR partners and creators.
- Write clear briefs and ensure all creative work is on brand, on time and commercially effective.
- Track marketing performance and provide regular reporting on results, learnings and next steps. About you You are a commercially minded marketer who can think strategically and execute strongly. You understand brand building, but you also know how to get things done. You are comfortable leading agencies, managing multiple projects and making decisions that move the brand forward. You may have experience in FMCG, beauty, personal care or consumer products. Skills and experience
- 5 years’ experience in marketing, brand, digital, retail or consumer products.
- Experience in FMCG is highly regarded.
- Strong understanding of brand growth, campaign execution and consumer marketing.
- Experience managing agencies and external suppliers.
- Strong knowledge of social media, content and influencer marketing.
- Ecommerce or performance marketing experience beneficial.
- Robust project management and communication skills.
- Good creative judgement and eye for brand detail.
- Commercial mindset with the ability to link marketing activity to sales outcomes.
- Social, proactive and able to take ownership. Why join us?
- Lead the marketing function for a well-known Australian oral care brand.
- Genuine ownership over brand growth, campaigns and marketing execution.
- Opportunity to make big decisions and drive visible commercial impact.
- Work across retail, digital, social, influencer, ecommerce and new product launches.
- Fast-moving environment with strong agency and creative support.
- Broad role with real variety, responsibility and growth potential. Apply on Kit Job: kitjobau.com/job/3qew14