Marketing Specialist (Brookvale)

**Abbey Fireplaces is a proudly born and raised Australian company, we are a heating-specialised retail store offering modern, efficient and reliable wood heaters, gas and electric fireplaces and biofuel fires as well as outdoor heating and pizza ovens.**

We are seeking a creative and experienced Marketing Specialist, who can develop and execute the Marketing and promotions strategy for our bland of products. You will be responsible for creating cohesive marketing strategies that align with the overall business objectives of the parent company while taking into account the unique characteristics and target markets of each product we offer. You will be responsible for conducting market research and analysis for each subsidiary business to understand customer preferences, market trends, and competitive landscapes, and using this information to tailor marketing efforts accordingly.

**Responsibilities**:

- Planning, executing, and monitoring marketing campaigns tailored to the specific needs and target audiences of each subsidiary business, while ensuring alignment with the overall marketing strategy of the parent company.
- Monitoring the performance of marketing activities across all subsidiaries, analyzing the results, and providing regular reports to the parent company's management to assess the effectiveness of marketing efforts.
- Ensuring that all marketing activities carried out by the subsidiary businesses comply with relevant regulations and standards, particularly those related to advertising, consumer protection, and data privacy.
- Building and maintaining solid relationships with stakeholders across the subsidiary businesses, including management, sales teams, and external partners, to align marketing efforts and support business growth.
- Tailor campaigns to diverse international markets, taking cultural nuances into account
- Develop compelling search engine optimization-friendly content for diverse marketing materials including website, blogs, social media posts, and marketing collateral
- Design and implement data-driven marketing strategies that align with business objectives.
- Monitor key performance indicators (KPIs) and generate regular reports on campaign effectiveness
- Conduct thorough research on international markets, including trends, competitors, and customer behaviours
- Participate in event planning and coordination to promote brand visibility

**This is the role for you if you**:

- Have a tertiary qualification (or similar) in a relevant field. i.e. advertising, marketing, business etc. is desirable, or relevant work experience.
- At least 2 years of relevant industry experience in lieu of formal qualification
- Proven experience in launching and managing marketing campaigns across diverse cultures and regions
- Proficiency in digital marketing practices, including SEO, and SEM practices and social media management
- Conduct market research, analyse industry trends, identify competitive landscape dynamics provide insights to guide marketing strategies and procurement decisions
- Have excellent communication, leadership, self-management and project management skills.
- Analytical mindset and ability to derive insights from data
- Are excited to make your mark by delivering high-performing attraction and recruitment campaigns for hiring managers.
- Have a strong understanding of digital marketing, social media strategies and event marketing.

We offer a friendly and relaxed working environment and expect the applicant to be a member of our team working together and sharing experience and knowledge.

We are offering a salary of $75K to $85K (dependent on experience) plus super and leave loading.

The hours are 9 am to 5 pm Monday to Friday with 1 hour off for lunch and from 9 am to 1 pm Saturday. We have implemented a rotating roster for Saturdays in off-season months.

**Salary**: From $75,000.00 per year

**Benefits**:

- Employee discount
- Professional development assistance
- Travel reimbursement
- Visa sponsorship

Schedule:

- 8 hour shift

**Experience**:

- Marketing specialists: 2 years (preferred)

Work Authorisation:

- Australia (preferred)

Ability to Commute:

- Brookvale, NSW 2100 (required)

Ability to Relocate:

- Brookvale, NSW 2100: Relocate before starting work (required)

Work Location: In person Apply on Kit Job: kitjobau.com/job/3qvihj