PPC & SEO Specialist Local Lead Generation Optimization …, Bunbury

PPC & SEO Specialist Local Lead Generation Optimization East Bunbury, WA, Australia Job Openings PPC & SEO Specialist Local Lead Generation Optimization About the job PPC & SEO Specialist Local Lead Generation Optimization PPC & SEO Specialist Local Lead Generation Optimization

Scope: Part-Time / Project-Based Rate: Candidate to propose their own rate Job Description: We are seeking a performance-driven PPC & SEO Specialist to optimize lead generation campaigns for a local service-based business. The ideal candidate will audit, rebuild, and manage existing Google Ads (Performance Max) and SEO strategies to significantly reduce Cost Per Acquisition (CPA) while targeting a hyper-local audience (1520km radius, aged 20+). This is a results-based engagement with high accountability and clear ROI expectations. Key Goals: Reduce CPA from $35$40 to $20$22 Rebuild or optimize Google Performance Max campaigns Increase qualified lead volume within 1520km radius Improve local SEO rankings and organic visibility PPC Management Audit current Google Ads (PMax) campaigns and past performance Build optimized campaigns targeting local keywords and geographic areas Set up conversion tracking, budget limits, ad scheduling, and retargeting Conduct A/B testing on creatives and keyword strategies Continuously optimize to achieve CPA and lead targets SEO Optimization Conduct local SEO audits and competitor analysis Optimize on-page content, metadata, and Google Business Profile Build local backlinks, citations, and directory listings Recommend blog topics and content strategies (if needed) Enhance mobile-friendliness, page speed, and technical SEO Communication & Reporting Share daily performance updates on CPA, ad spend, and conversions Attend weekly check-ins for campaign review and strategy adjustments Document and explain campaign changes and test strategies Deliver clear reports with actionable insights Ideal Candidate Profile: 2+ years of hands-on experience in PPC (especially Google PMax) and local SEO Proven success in lead generation for service-based or local businesses Robust grasp of digital marketing KPIs: CPA, CTR, ROAS, etc. Proficient in tools like Google Ads, Google Analytics, SEMrush/Ahrefs, and GMB Excellent English communicationclear, proactive, and data-driven Able to provide samples of past campaigns and performance-based results #J-18808-Ljbffr Apply on Kit Job: kitjobau.com/job/3qsz51