Sports & Entertainment Partnerships Lead (New South Wales)

Sports & Entertainment Partnerships Manager Sydney, Australia About WPP Media WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working. EssenceMediacom, part of WPP, is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world’s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy — built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. WPP Media Sport & Entertainment is WPP Media’s cultural marketing powerhouse and specialist partner for sponsorship, entertainment-led partnerships, and cultural engagement across the WPP network. We operate at the epicentre of Australian passion points – sport, music, fashion, gaming, and entertainment – delivering partnerships that cut through and create cultural moments that matter. As the Sport & Entertainment Partnerships Manager, you will be instrumental in the planning, delivery, and optimisation of partnership activity across sport, entertainment, live experiences, and cultural platforms. You'll combine cultural awareness, strong organisation, and operational excellence to ensure partnerships are delivered on time, on budget, and to a high standard. You are a trusted day-to-day operator for internal teams, rights holders, and clients, ensuring smooth workflows, transparent communication, and strong delivery, directly contributing to partnerships that achieve measurable outcomes and cultural impact. Core Responsibilities
- Manage day-to-day client communications for assigned projects, translating briefs into clear deliverables, timelines, and next steps.
- Support the development of responses to briefs and renewal materials, ensuring alignment with brand guidelines and stakeholder expectations.
- Coordinate and track partnership assets, rights usage, and deliverables, managing timelines, run-sheets, and production requirements.
- Support content shoots, creator involvement, and on-ground activations (including occasional travel).
- Ensure all approvals, clearances, compliance checks, and documentation are completed and maintained.
- Assist with budget tracking, invoicing, forecasting, and reconciliation, supporting value tracking and negotiations with rights holders.
- Coordinate with procurement, legal, and suppliers on contracts and compliance, identifying and escalating risks proactively.
- Collaborate effectively with creative, strategy, influence, and production teams across the WPP Media Content Ecosystem.
- Contribute to a proactive, high-quality delivery culture, sharing learnings, best practices, and process improvements. Skills and Experience What Makes You Great
- 2–4+ years of experience in partnerships, sponsorship, branded content, or project management (agency, brand, rights holder, or media owner).
- Strong project management capabilities, including managing timelines, workflows, approvals, and documentation.
- Understanding of commercial processes: budgets, value tracking, and invoicing.
- Excellent written and verbal communication skills.
- Ability to manage multiple workstreams concurrently while maintaining high attention to detail.
- Calm, organised, and solutions-focused, able to operate effectively under pressure. Life at WPP Media & Benefits Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically,firmly believingin andChampioning Growth and Developmentfor every individual. This commitment allows WPP Media employees toleveragethe extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at thecutting edgeof marketing and advertising. WeCreate an Open environmentbuilt on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office eventsshowcasingteam wins, sharing thought leadership, and celebrating holidays and milestone events. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens whenwe'retogether, fostering creativity, collaboration, and connection in this open and supportive environment. If yourequireaccommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice for more information on how we process the information you provide. Apply for this job indicates a required field First Name
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