Senior Artist Strategy Manager (New South Wales)

Senior Artist Strategy Manager As a Senior Artist Strategy Manager, you are responsible for the architectural planning and successful execution of marketing campaigns for our domestic roster. You will act as a strategist and a primary point of contact for artists and their managers, translating creative ideas into actionable, long‑term plans. This role is about balance: you’ll be managing high‑level budgets and timelines one hour, and brainstorming visual "world-building" with our creative leads the next. It is a position designed for a seasoned marketer who understands that breaking an artist requires both rigorous data analysis and a deep intuition for culture. Responsibilities
- Develop and implement comprehensive, long‑lead marketing strategies (3–6 months) that align with the artist’s brand and our commercial goals.
- Serve as a collaborator for artists and managers, ensuring their creative vision is supported by the full weight of the label’s resources.
- Oversee complex project lifecycles, from the initial rollout of a single to the global coordination of an album release.
- Brief and manage data‑driven paid advertising campaigns, ensuring budgets are used efficiently to reach the right audiences.
- Partner with our Head of Creative to develop distinct visual identities and content that resonate across social and digital platforms.
- Monitor consumption data and industry trends daily, using insights from DSPs and internal tools to optimise campaign performance.
- Lead e‑commerce and D2C strategies, identifying opportunities for exclusive products that drive chart positions and fan engagement.
- Provide guidance and mentorship to the broader marketing team, acting as a deputy to the Head of Domestic Artist Strategy on operational matters. Qualifications
- At least 5 years of manager‑level marketing experience within the music industry, a record label, or a high‑level creative environment.
- Passion about the ANZ music landscape and a deep understanding of how different audiences discover and engage with new music.
- Ability to build and maintain strong professional relationships, especially when navigating the needs of artists, managers, and internal stakeholders.
- Highly organised and detail‑oriented, with a proven ability to manage a high‑volume roster and meet tight deadlines without losing focus.
- Solid grasp of marketing financials, including experience planning, managing, and reconciling significant project budgets.
- Excellent communication and copywriting skills, with the ability to present strategic plans clearly and persuasively. Preferred Additional Qualifications
- Background in music touring or publishing.
- Experience using industry tools like Chartmetric, Soundcharts, or project management apps like Asana.
- Strong interest in how emerging technologies, including AI, are impacting music marketing and fan discovery. Equity, Diversity, and Inclusion WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal‑opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law. #J-18808-Ljbffr Apply on Kit Job: kitjobau.com/job/3rgedc