Digital Marketing & Content Coordinator (Richmond Shire)

At Vitality Brands, we build brands people love, including Cancer Council Sunscreen, essano, epzen and Senne. Our products are in millions of homes across Australia and New Zealand, and we’re continuing to grow. We’re looking for a hands‑on Digital Marketing and Content Coordinator to work across our portfolio of brands, acting as the connective tissue between channels. You’ll play a key role in driving revenue and growth by optimising the digital customer journey, from site experience and email flows through to on‑site conversion and content creation that drives traffic and engagement. If you enjoy variety, love being front of camera and can switch between analytical and creative tasks comfortably, this role might be the one for you! What you’ll be doing
- Manage Shopify stores end‑to‑end including product uploads, collection management, merchandising, landing pages and troubleshooting
- Build and optimise flows across email & SMS as well as campaign sends across all brands
- Support SEO and CRO by optimising site content, analysing performance, running A/B tests, and implementing improvements in collaboration with external specialists (SEO, CRO, Shopify)
- Design email banners, web graphics, social templates and retail support materials
- Create and schedule social content across platforms in the form of photos, short‑form video and stories for all brands ensuring it aligns with brand voice, identity and positioning
- Brief and review UGC creators, manage community engagement and support influencer coordination
- Create weekly & monthly reports on website, email and content performance with actionable insights What we’re looking for
- 2+ years’ experience in a digital marketing, content or e‑commerce role within FMCG and plus
- Hands‑on experience with email marketing platforms, Klaviyo is desirable
- Experience with Shopify, comfortable managing products, collections, pages and basic theme settings
- Content creation skills including shooting, editing and posting as well as confidence front of camera
- Strong organisation and ability to manage multiple priorities across brands
- Ability to analyse data and act on what the numbers are telling you Why Join Us? We invest in your development and support your journey through career development, leadership opportunities and personal growth. We embrace innovation and encourage creative thinking. Your ideas can help shape the future of our brands and business. Our People The number one feedback we hear from our team is that what makes Vitality great is its people. We’re proud to be recognised as a Great Place to Work and named one of the Top 20 Best Workplaces To Give Back for two consecutive years. Flexibility & Balance Hybrid working, plus a monthly half‑day Friday to give you time back. From fortnightly Pilates and table tennis to volunteering, bake‑offs and social events
- there’s never a dull moment. If you're passionate about making a positive impact, thrive in an innovative environment, and believe that success is better when shared, Vitality Brands is the place for you. Vitality Brands Worldwide is dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability and age. Applications are encouraged from all sectors of the community, and we strongly encourage applications from the Aboriginal and/or Torres Strait Islander community. #J-18808-Ljbffr Apply on Kit Job: kitjobau.com/job/3rugs0