Marketing Manager (Maroochydore)

Are you an experienced marketing leader who thrives in a fast paced, performance driven environment? Our client, Australia and New Zealand’s leading business coaching company, is seeking a highly talented Marketing Manager to drive growth through brand, demand generation, and lead conversion. This is a hands on leadership role where you will take ownership of the end-to-end marketing function building scalable systems, leading a small team, and delivering measurable commercial results. About the Role As Marketing Manager, you will be responsible for generating demand, building brand presence, and converting leads into qualified opportunities for the sales team. You will lead strategy and execution across digital marketing, events and pipeline optimisation. This role suits someone who blends strategic thinking with hands on execution, and who is equally comfortable leading people, analysing performance, and driving revenue outcomes. Why Join?
- Work with Australia and New Zealand’s leading business coaching company
- Lead a function that directly impacts growth and revenue
- Join a high performance, purpose driven environment
- Chance to shape strategy, build systems, and scale results
- Opportunity to work within an organisations that helps transform businesses across the globe
- Not only will you have the chance to grow and dramatically increase your skills and experience, but you will also gain extensive personal development and goal setting programs. The business is abundant and rewards performance, loyalty and going the extra mile. So, given you step up, live the culture and become a better you whilst helping the team achieve our vision, you’ll be rewarded not only financially but personally. Key Responsibilities: Marketing Leadership & Strategy
- Develop and execute the overall marketing strategy aligned to business growth targets
- Lead, mentor, and develop a small, high performing marketing team
- Manage marketing budgets, resource allocation, and ROI performance
- Collaborate cross functionally with sales and other departments to align on targets and priorities
- Identify market opportunities, positioning, and competitive differentiation Sales Enablement & Pipeline Ownership
- Own the lead journey through to handover to the sales team
- Partner closely with sales to ensure effective lead qualification and conversion
- Manage the events and campaign calendar to drive a consistent pipeline of qualified leads
- Track and optimise conversion rates across each stage of the funnel Marketing Campaigns & Demand Generation
- Plan and execute multi-channel campaigns (Meta, Google, email, landing pages, events, lead magnets)
- Oversee the content strategy and calendar, including:
- Email marketing
- Social media
- Paid advertising creatives
- Video and podcast content
- Community engagement initiatives
- Drive continuous improvement in lead generation performance and cost efficiency
- Manage relationships with external agencies and creative partners Brand & Market Positioning
- Build brand awareness across Australia and New Zealand
- Ensure consistent brand voice, messaging, and visual identity across all channels
- Strengthen product and program positioning within the market
- Maintain high standards across all marketing collateral and customer touchpoints Systems, Data & Performance
- Assist with optimising CRM systems to manage lead flow, segmentation, and reporting
- Build and refine marketing automation to improve efficiency and conversion
- Analyse and report on key metrics, including:
- Cost per lead
- Conversion rates
- Lead quality and pipeline velocity
- Campaign ROI
- Provide regular performance insights and recommendations to the Senior Leadership Team About You
- Proven experience in a marketing leadership role, ideally within coaching, education, or service based businesses
- Strong understanding of full funnel marketing and revenue driven marketing strategies
- Demonstrated ability to lead both strategy and hands on execution
- Commercially minded, with experience managing budgets and delivering ROI
- Data driven with solid analytical and optimisation skills
- Hands on experience with CRM platforms (like Zoho) and marketing automation tools
- Excellent leadership, communication, and stakeholder management skills
- Highly organised, proactive, and results oriented self starter Apply on Kit Job: kitjobau.com/job/3r2sxt