Senior Digital Activation Executive (Melbourne)

Company Description At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client’s businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do.In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It’s not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie. Job Description We’re looking for two Senior Digital Activation Executives to deliver performance-focused digital activation with a strong emphasis on programmatic buying. These roles are ideal for people with a solid foundation in digital activation who are keen to deepen their programmatic experience while working across a broader performance and omni-channel environment. You’ll be hands‑on in platforms, responsible for campaign delivery and optimisation, while also gaining exposure to measurement, analytics and cross‑agency collaboration. What key accountabilities does this role have?
- Ownership of end‑to‑end digital campaign execution for allocated accounts, with a strong focus on programmatic buying
- Full responsibility for the accuracy of campaign implementation, pacing, delivery, and optimisation
- Ownership of reporting accuracy and the development of clear, actionable insights in partnership with Digital Managers and Directors
- Working closely with Client Managers and the wider digital team to ensure quality control processes are followed
- Identifying issues, proactively solving problems, and contributing to more effective and effective ways of working
- Collaborating with agency partners and internal teams, including opportunities to support measurement, analytics, and broader digital initiatives
- Engaging with clients over time, building confidence and capability in client‑facing delivery (with support and guidance as you onboard) What are the keys requirements and experience for this role?
- 2–3 years’ experience in digital campaign management, ideally within a media agency or similar environment
- Hands‑on experience with Google Marketing Platform, particularly CM360 and DV360, or strong digital buying experience with a clear programmatic learning path
- A solid understanding of campaign execution, optimisation, and reporting fundamentals
- Strong attention to detail and a proactive, solution‑oriented mindset
- Confident communication skills and the ability to collaborate effectively with clients and internal teams
- Proficiency in Microsoft Office tools, particularly Excel and PowerPoint Nice to have (but not essential):
- Experience with SEM platforms such as Google Ads, Microsoft Ads, or SA360
- Exposure to digital analytics tools such as Google Analytics
- Experience across other paid platforms (e.g. Meta or LinkedIn), helping to demonstrate a well‑rounded digital mindset If this role resonates with you and you’re keen to grow your capability, we’d love to hear from you. Additional Information Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses. You can learn more about us at Enjoy all the perks that come with our network offering:
- A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
- A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — "working your way with us."
- Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
- Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
- Access to counsellors, psychologists, and professionals through Sonder, an all‑in‑one digital wellbeing technology platform designed to support psychological, medical & safety needs.
- A workplace that stands together to provide a more open, supportive, and recovery‑forward culture for all employees with life‑threatening illnesses. Read more about our Working With Cancer Pledge:
- Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network. If you don't tick every box in this ad, please don't rule yourself out. Research suggests that women and other people in underrepresented groups tend to only apply if they meet every requirement. We focus on hiring people who share our values of inclusion, collaboration, adaptability, fearlessness, and integrity rather than ticking boxes — so if this role resonates with you, please apply. Diversity. Inclusion. Equity. More than just words; these are part of our DNA. At Publicis Groupe, we are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. We believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We value diversity and the skills, knowledge, and experience that difference brings to our culture and solutions. Uniqueness is powerful; without it, we wouldn't be where we are today. So be you — we like it that way. We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. If you need any assistance or adjustments, please contact us via ; your personal information will be kept confidential. #J-18808-Ljbffr Apply on Kit Job: kitjobau.com/job/3q1fce