Events & Sponsorship Manager (Melbourne)

Job Description: Events & Sponsorship Manager

About us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

We are the world’s largest premium drinks business, with an unrivalled collection of brands including Smirnoff® Vodka, Johnnie Walker® Scotch, Captain Morgan® Spiced Rum, Tanqueray® Gin, Pimm’s® and Baileys® Irish Cream Liqueur. Operating from eight locations, Diageo Australia is the leading spirits and ready-to-drink (RTD) company with iconic local brands including Bundaberg® Rum and UDL®.

We recruit the best people; we inspire and nurture them into the giants of tomorrow. We are looking for amazing talent
- people bursting with real energy and flair. Amazing talent for us looks like thought leaders, creators, individuals with a core essence of magnetism that inspires contagious passion. You are winners by nature and expect the same from people around you. You are the future leaders of Diageo.

Join us to create a career worth celebrating.

About the function

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

As commercial businesspeople in Diageo, we are proud to lead the future of some of the world’s most famous and admired brands. Brands built by entrepreneurs and philanthropists; true visionaries whose values we must honour and sustain. We stand on the shoulders of these giants.

About the role

This role contributes to maximise the performance, volume, visibility & profitability of company brands within a defined set of customers within the Sport, Events & Entertainment arena. The effectiveness of sponsorship, brand visibility, incremental volume and profitability of sponsorship initiatives will measure this.

The Events & Sponsorship Manager will be responsible for managing a portfolio of existing customers and recruiting business as new players enter the Australian events landscape. This role will work with multiple functions across the Diageo business to bring these partnerships to life (i.e. Brand Marketing, Customer Marketing, Finance, Supply, Legal & Field) and will provide full account management to each of these new partnerships.

This role requires someone who has extensive knowledge of the Victorian music, sporting and cultural events scene and the commercial acumen to analyse which of these opportunities provide a sound return for Diageo under both a commercial and marketing lens.

They can work both autonomously, as well as be a positive contributor to both the VIC State team & National On Premise/E&S; Teams.

Leadership responsibilities

The role will have accountability for the management of the following areas and customers within, this includes all connected sub businesses i.e. bar operators, festival promoters,

sponsorship agencies and stadium catering teams.

Recruiting recent business opportunities and building relationships within the FMCG industry (i.e. Schweppes/Red Bull) will also form an important dimension to all aspects of this role.

This role manages several customers across various areas, given the dynamic nature of the channel. This includes (but is not limited to) the below Sporting Properties
- VRC
- MRC
- Marvel Stadium
- MCG

VIC Events
- St Kilda Festival
- F1

National Music Tours & Festivals
- Promoter Lead
- Secret Sounds Connect/Live Nation
- Rod Laver Arena
- Untitled Group
- Ultra Music Festival
- Beyond the Valley
- Wildlands
- Knotfest

Caterers / Wholesalers
- Paramount/ALM
- Gema/Compass/Delaware North

Top functional capabilities:

- Contribution to the delivery of the Business Unit Trading Profit, by maintaining standards of Account Management for the Business Unit
- Management of major Advertising & Promotion and Sponsorship budget
- Development of the Customer Joint Business Plans & Events Programs
- Ensures that the Business Unit is reflected in the Diageo trading strategy, commercial plans and marketing brand plans.
- Manage customer account relationships and activity for all major promoters and at all major event venues
- Proactively seeks out new opportunities fo Apply on Kit Job: kitjobau.com/job/3qvawh