Shopper Creative – Copywriter (Melbourne)

About the role As a Shopper Creative Copywriter at Mars United, you'll play a key role in shaping creative ideas and bringing integrated, multi‑channel shopper campaigns to life. Reporting to the Group Creative Director, you'll collaborate closely with strategy, client service, and creative partners to develop compelling copy, brand messaging, and concepts that influence consumers at every stage of the path to purchase. This role blends big‑picture thinking with hands‑on execution — from concepting and storytelling through to crafting copy across a wide range of channels. You'll be passionate about copy craft, innovation, and shopper creativity, with a strong understanding of how ideas translate across real‑world touchpoints. And while this role is for a Copywriter, we’re also open to applications from established creative teams (Copywriter + Art Director) who love working together and want to apply as a duo. Key responsibilities
- Create effective shopper advertising campaigns that resonate with target audiences and meet client objectives.
- Craft compelling stories, headlines, and copy that clearly communicate brand messages.
- Develop copy across print, POS, OOH, digital, social, and interactive media.
- Create concepts, scripts, and content for TV, radio, video, and other audiovisual formats.
- Apply a strong understanding of shopper ecosystems and path‑to‑purchase messaging.
- Collaborate closely with strategy and client services teams to deliver integrated campaigns.
- Partner with clients to ensure satisfaction and strong creative outcomes.
- Manage projects to ensure work is delivered on time, within budget, and aligned to strategy.
- Contribute to proposals and pitches, demonstrating creative excellence and strategic thinking.
- Mentor junior team members and foster a collaborative, curious creative culture. The Person we are looking for
- 6+ years’ experience in copywriting, with a strong creative foundation.
- 4+ years’ experience working in a creative agency environment.
- A standout portfolio showcasing strong ideas, storytelling, and craft.
- Experience working across shopper, retail, or commerce‑led creative is highly valued.
- Confident presenting ideas and guiding clients through the creative process.
- A strong understanding of digital, social, print, and photography.
- Highly organized, detail‑oriented, and comfortable managing multiple projects.
- Proficient in PowerPoint; working knowledge of Adobe Creative Cloud is beneficial.
- Adaptable, proactive, and curious, with a passion for learning and innovation.
- Open to collaboration — whether working solo or as part of a long‑standing creative team. What we offer Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic contemporary communications businesses. Enjoy all the perks that come with our network offering: A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing. A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach — working your way with us. Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network. Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes. A culture of open feedback and support to reach your goals through our Career Conversations program. A committed Diversity, Equality, and Inclusion strategy driven through our Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees. Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service. Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year. Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave. Access to counsellors, psychologists, and professionals through Sonder, an all-in-one digital wellbeing technology platform designed to support psychological, medical & safety needs. A workplace that stands together to provide a more open, supportive, and recovery-forward culture for all employees with life‑threatening illnesses. Read more about our Working With Cancer Pledge: . Proud partners of Diversity Council Australia, Pride in Diversity, Family Friendly Workplaces, Supply Nation, and the Australian Disability Network. We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. Diversity, Inclusion, and Equity We are committed to the inclusion and recognition of all people regardless of race, age, culture, ability, ethnicity, gender identity or expression, sexual orientation, marital status, and religious affiliation. Our diversity strategy is driven through various committees and partnerships, and we provide reasonable adjustments for people with disability throughout the application process. We celebrate uniqueness and value diverse skills, knowledge, and experience in our culture. Equal Opportunity Employer Equal opportunity employer – all qualified applicants will receive consideration without regard to race, color, religion, national origin, gender, sexual orientation, age, disability or protected class status. #J-18808-Ljbffr Apply on Kit Job: kitjobau.com/job/3r7hfb