Part Time Brand Marketing Manager Dtc Startup Melbourne

Overview

Part time (3 days/week) | Hybrid | Melbourne

Starting February 2026

Lova Holdings (Australia) Pty Ltd is launching a new women’s wellness brand created to support women through perimenopause, menopause, and the emotional and physical transitions of midlife. This brand is built on lived experience, honesty, softness, strength, and doing things differently.

Role : Brand Marketing Manager to help bring our exciting current start-up brand to life in the world, thoughtfully, intentionally, and without burnout. This is a part time, hybrid role.

This position is ideal for an experienced marketing manager who is returning to work, re-balancing life and family, or preferring a reduced schedule.

As we prepare for our May 2026 launch, this role will focus on co-developing, executing and coordinating our go-to-market plans, ensuring the brand vision and storytelling are translated into consistent, high-quality marketing across all channels.

What you’ll be doing

Responsibilities

Go-to-Market Execution

Own and manage the marketing execution plan for launch (Feb–May 2026)

Coordinate delivery across PR, web, social, email, paid, and launch activity

Keep timelines, dependencies, and teams moving smoothly

Brand Consistency

Execute within approved brand voice, tone, and messaging frameworks

Ensure consistency across all consumer touchpoints

Flag misalignment early for internal review

Agency & Partner Management

Act as day-to-day contact for PR, design, copy, and development partners

Brief clearly using brand approved messaging

Keep work aligned to brand intent and launch priorities

Develop and oversee launch campaigns across owned and earned channels

Coordinate content calendars and campaign rollouts

Track performance and share insights with the internal Team

What would suit you

Have 5–10+ years’ experience in brand marketing or DTC launch roles

Have worked on a DTC launch (this is essential)

Enjoy execution, coordination, and making things land well

Are comfortable working within clear creative direction

Want meaningful work without sacrificing your health, family, or life

Are calm, organised, collaborative, and emotionally intelligent

Start: February 2026

Reports to: CEO, with close collaboration with Co-Founder / Creative Director

Apply via LinkedIn or email

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