Social Media And Content Creator Specialist (In-House / …, Melbourne

About the Company Our client is an industry leader in the eCommerce/retail sector, delivering innovative consumer products to the market. They are committed to excellence and continuous improvement, fostering a fast‑paced, collaborative environment. Benefits Competitive salary package with explicit career progression opportunities. Hybrid work model supporting flexibility and work‑life balance. Opportunity to work with cross‑functional teams and contribute to impactful projects. Collaborative and high‑performing team culture. Product discounts across all brands. About the Role This role offers a unique opportunity to work in the brand marketing team and be across organic social media, content creation (including on‑camera work and mobile usage), employee‑generated content (EGC), and to live and breathe TikTok and Meta. You have also worked across LinkedIn and YouTube and are comfortable with both video and static content. Key Responsibilities
- Develop creative and engaging content for social media platforms, focusing on Instagram, Facebook, and TikTok.
- Appear confidently on camera and host content for TikTok, Instagram Reels, and other Meta platforms, collaborating with team members on ECG content.
- Ideate and create eye‑catching graphics, images, and videos (Reels) that drive engagement.
- Write engaging and effective captions and scripts for social media posts.
- Analyze social media and content trends—including hooks, messaging, and creative formats—to optimize organic content across all platforms.
- Collaborate closely with the marketing team to align content with overall campaigns and brand objectives.
- Plan and schedule content to ensure consistency and high‑quality curation across platforms.
- Develop a winning strategy for TikTok Shop ahead of its launch in Australia and manage its success.
- Report on content performance and suggest optimizations for continuous improvement. Skills & Experience
- 2+ years of experience in social media and as a content creator.
- Proficient with TikTok, Instagram Reels, and Meta trends, with a proven track record of high‑engagement content creation.
- Comfortable being in front of the camera and creating content across TikTok and Instagram.
- Experience sourcing and managing relationships with TikTok creators.
- Experience working agency‑side or with eCommerce/retail clients.
- Highly creative, self‑motivated, and experimental with new content formats.
- Skilled in video shooting and editing.
- Skilled in using mobile devices to shoot content.
- Proficient with tools like Hootsuite, CapCut, and TikTok/Instagram creative tools.
- Exceptional copywriting skills with a high level of attention to detail.
- Ability to manage multiple projects at once, with robust time‑management skills.
- Thrives in a fast‑paced, results‑focused environment.
- Relentlessly follows trends and can generate on‑brand ideas. Additional Information Only applicants with full working rights in Australia will be considered. #J-18808-Ljbffr Apply on Kit Job: kitjobau.com/job/3rh840