Planning & Activations Executive (Melbourne)

Company Description At Spark Foundry we bring HEAT to brands, Higher Engagement, Affinity and Transaction. Engagement with consumers, customers and stakeholders, affinity with brands, and transactions, that materially impact our client's businesses. Spark is uniquely positioned to deliver HEAT because we have an aligned set of beliefs that guide how we navigate a changing media landscape, a structure that is designed for total accountability and a repeatable methodology to bake continuous improvement into everything we do. In order to bring this vision to life, we seek alignment around key values from our talent. Diverse thinkers with diverse thinking—what we call Allsorts—are essential to tackle challenges through the lens of different disciplines and perspectives. To succeed at Spark, you must thrive on the belief that great ideas are only great if they work. It’s not enough to be new, cool, or interesting; our solutions must drive business results. You need to embrace both the art and the evidence—right and left brain, imagination and activation, insight and technology in the pursuit of big ideas that are forensically measured. If you are motivated by these values, we welcome you to apply to become a Sparkie. Job Description Role Purpose The Senior Digital Activation Executive is a transitional role in their journey to becoming a manager. The SDAE has responsibility over multiple clients across programmatic and social. They are also responsible for the output of executive and coordinator in their team – ensuring the final product to clients is delivered to Spark Foundry standards. SDAEs are judged by their client and technical ability but also their ability to support and train executives within their team to ensure a consistent level of service and final product for our clients. SDAEs are expected to lead tier 2 and 3 client relationships, leading WIPs and business reviews and able to own client presentations, and brief recommendations. Key Outputs
- Full ownership of client relationship and service on tier 2 & 3 clients and engaging line managers when required in a timely fashion.
- Leading response to tier 2 and tier 3 client briefs and building programmatic media recommendations that achieve strong client outcomes.
- Smooth implementation and delivery of programmatic and social campaigns.
- Timely and accurate delivery of ad trafficking.
- Excellent data analysis skills and ability to translate insights into actionable recommendations.
- Management of DAEs on a day to day basis – educating and motivating them to develop skills and responsibilities.
- Responsible and accountable for output of execs in your team. Team & Communication
- Developing strong working relationships with their immediate team and wider agency team.
- Full ownership of all workflow on tier 2 & 3 clients, engaging line managers when required in a timely fashion with no errors.
- Developing strong working relationships with line manager and able to manage upwards when required.
- Excellent communication skills with close monitoring & escalation of issues in a timely manner. Client
- Timely and professional client communication. 24 hour maximum turnaround on e‑mails, with a courtesy response on all that require additional time.
- Works autonomously to meet client objectives and deliverables via innovation.
- Lead client contact on tier 2 and tier 3 clients, providing key updates to clients, delivering reporting meetings, business reviews and leading WIPs. Technical
- Excellent programmatic and ad operations experience and knowledge.
- Be able to operate campaigns and troubleshoot in DSPs.
- Very solid understanding of supply chain: Deal set‑up; Supply Optimisation.
- Robust data analysis, insights and reporting ability translated into actionable improvements for client outcomes.
- Excellent in planning Social channels based on business objectives. Skills and Experience
- Keeps up to date on industry trends and beta products for testing and how it can be applicable for specific clients.
- Passes Google certification (DV360 and CM360); Verizon Advanced Certification; Amazon DSP Certification.
- Experience across the following platforms: Microsoft Office including Word, PowerPoint and Excel.
- Experience using any of the following buying platforms: DV360, Amobee, Verizon, TTD, Mediamath (Preferably 2 platforms).
- Experience using CM360 for trafficking and reporting purposes and attribution (other platform will be a plus).
- Strong understanding and working knowledge of Australian Media Landscape.
- Excellent understanding and working knowledge of digital marketing/advertising.
- Has a curious nature with a willingness for continuous learning and progression.
- Attention to detail that is second to none.
- Ability to work well in a team and develop robust relationships both internally and externally.
- Strong leadership and management potential.
- Strong organisational skills with the ability to juggle multiple tasks.
- Client focused and able to identify client needs and prioritise accordingly.
- An inquisitive mind who keeps up to date with all relevant industry developments and client relevant changes.
- Possesses the adaptive gene so can change and adapt to the ever evolving media industry. Additional Information
- Publicis Groupe benefits: Be a part of the Publicis Groupe family, recent winner of the Employer of Choice Awards and one of the world's most progressive and dynamic modern communications businesses.
- A comprehensive Wholeself program supporting physical, mindful, and financial wellbeing.
- A creative, lively, and rewarding office environment where people love working with each other, supported by our Publicis Liberté flexibility approach – working your way with us.
- Access to our Global AI Platform Marcel, connecting Publicis Groupe employees with opportunities for career mobility and collaboration across our global network.
- Extensive Learning & Development opportunities including more than 15,000 learning programs via our online learning platform, Marcel Classes.
- A culture of open feedback and support to reach your goals through our Career Conversations program.
- Leave benefits including Birthday Leave, Flexible Public Holidays, and an additional 5 days of leave after 2 years of service.
- Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year.
- Parental leave policy with up to 18 weeks based on tenure, paid primary carer leave, secondary carer swap, and Cub Care leave.
- Access to counsellors, psychologists, and professionals through Sonder, an all‑in‑one digital wellbeing technology platform designed to support psychological, medical & safety needs.
- Prise on diversity, equality and inclusion with initiatives such as Viva Women, Égalité, enABLE, EmbRACE, and Écologique committees.
- We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process. Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, national origin, sexual orientation, age, disability, or any other protected status. Please let us know if you require any accommodations. EEO Statement. #J-18808-Ljbffr Apply on Kit Job: kitjobau.com/job/3rrzly