Marketing Automation Manager (Melbourne)

Serko is a cutting-edge tech platform in global business travel & expense technology. When you join Serko, you become part of a team of passionate travellers and technologists bringing people together, using the world's leading business travel marketplace. We are proud to be an equal-opportunity employer; we embrace the richness of diversity, showing up authentically to create a positive impact. Make an impact This role is a hands-on position focused on executing and scaling our lifecycle marketing programs in Braze. You will be responsible for building, sending, and optimising customer communications across email, push, and in-app channels. This involves translating campaign briefs into lifecycle campaigns, including building audiences, creating journeys, setting up triggers, and deploying campaigns in Braze. What you will be doing
- Build and deploy lifecycle campaigns in Braze, including email, push, and in-app messaging, executing both one-off campaigns and automated lifecycle journeys.
- Translate marketing briefs into live campaigns quickly and accurately, managing campaign scheduling, approvals, and deployment.
- Execute lifecycle campaigns across core journeys such as onboarding, retention, reactivation, and promotional campaigns.
- Build and maintain Braze Canvas journeys and triggered campaigns, setting up segmentation and audience targeting, and using Liquid and energetic content for personalisation.
- Own campaign QA, including audience validation, personalisation checks, and rendering, ensuring campaigns deliver correctly across channels and devices.
- Work closely with designers to develop optimised email and in-app creative that supports campaign objectives and maintains brand consistency.
- Partner with the external martech agency on complex builds, integrations, technical improvements, and to prioritise support where needed.
- Monitor campaign engagement and conversion performance to identify opportunities for improving targeting, messaging, and timing. What you will bring
- Strong hands-on experience using Braze to build and send campaigns.
- Experience executing lifecycle and triggered campaigns.
- Experience working with design teams to develop email and lifecycle creative.
- Experience in SaaS, or product-led growth environments.
- Strong understanding of segmentation and personalisation.
- High attention to detail and campaign QA discipline.
- Familiarity with data warehouses such as BigQuery. At Serko, we aim to create a place where people can come and do their best work. This means you will be operating in an environment with great tools and support to enable you to perform at the highest level of your abilities, producing high-quality and delivering innovative and efficient results. Our people are fully engaged, continuously improving, and encouraged to make an impact. Some of the benefits of working at Serko are:
- A competitive base salary
- KiwiSaver covered with employee contribution matched up to 3.5% of salary, and life insurance.
- Health & Wellbeing: discounted Southern Cross Health Insurance, access to confidential support, guidance and counselling service, wellbeing and voluntary leave and free flu shots.
- Focus on development: access to a learning & development platform, committed budget and opportunity for you to own your career pathways. #J-18808-Ljbffr Apply on Kit Job: kitjobau.com/job/3rsumf