Digital Creative Lead - Country Road (Melbourne)

Digital Creative Lead
- Country Road Country Road is seeking a Digital Creative Lead to evolve the brand’s creative expression across campaign, content and storytelling. Reporting to the Creative Manager, this role will work on creative concepting, visual development and execution across all channels including social, motion, creator and emerging content platforms, ensuring output is culturally relevant, elevated and aligned with the broader brand direction. Working with the wider Creative team, this role supports the development of integrated campaign and content ideas from concept through to execution, bringing a strong understanding of contemporary visual storytelling, art direction and digital behaviour to all creative touchpoints. How you will contribute
- Lead creative concepting, art direction and visual development across campaign extensions, social content, motion and emerging digital platforms
- Concept and produce elevated visual content for seasonal campaigns and product shoots, ensuring alignment across all customer touchpoints
- Drive the development of modern content approaches including creator collaborations, iPhone capture, motion, CGI, animation and other digitally native formats
- Collaborate with internal teams and external partners including photographers, stylists, directors, creators and freelancers to deliver engaging and commercially effective creative
- Support the broader Creative team across brand campaign, editorial and product creative, bringing a strong understanding of contemporary visual storytelling and culture
- Contribute to the evolution of Country Road’s visual identity and creative expression across channels
- Partner with cross-functional teams including Marketing, Customer Insights and Product to develop creative aligned to customer behaviour, brand priorities and commercial objectives
- Use audience insights and content performance to inform and evolve creative output Capabilities we value
- A degree in creative arts, graphic design, video editing, marketing, communications, or a related field
- Strong creative and conceptual thinking skills with a refined visual eye
- Experience in art direction across fashion, lifestyle or editorial content
- Ability to translate ideas across stills, motion and digital platforms
- Solid graphic design and visual communication skills
- Video editing and motion experience preferred
- Strong understanding of contemporary culture, fashion and digital trends What we offer
- Bi-annual product allowance, access to sample sales and 40% discount for you and your immediate family across all CRG brands
- Flexible leave options including birthday leave, volunteer leave, personal leave and more
- Health and wellbeing support including Health Insurance, 24/7 EAP counselling, discounted gym memberships and financial advice services
- 18 weeks paid parental leave program for eligible employees with return-to-work clothing allowance
- Internal career opportunities across our House of Brands
- Annual learning calendar to support ongoing development
- Support for community and charity partnerships across our House of Brands Who we are Country Road Group is one of Australia’s leading lifestyle brand houses, home to Country Road, Trenery, Witchery, Mimco and Politix. United as One Team, we work collaboratively across our House of Brands to create exceptional product and meaningful experiences for our customers. We are Courageously Curious, exploring new ideas, perspectives and ways of working, and Driven by Purpose to make a positive impact. We foster an inclusive culture where everyone belongs and has the opportunity to grow. Recognised as a sustainability leader in Australian fashion, Country Road Group drives positive change through climate action, ethical sourcing, and responsible product innovation. We acknowledge the Traditional Owners of Country throughout Australia and recognise their continuing connection to lands, waters and communities. We pay our respects to Aboriginal and Torres Strait Islander cultures and to Elders past and present. We’re committed to inclusion and accessibility. If we can support you with any adjustments at any stage, please let us know. Advertising details

Advertised: 26 May 2026 AUS Eastern Standard Time Applications close: 09 Jun 2026 AUS Eastern Standard Time Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process. #J-18808-Ljbffr Apply on Kit Job: kitjobau.com/job/3rvlij