Social media & Marketing manager (Braeside)

Liar Liar & Meat Flour Wine | Mordialloc We’re looking for a creative, organised and hospitality-obsessed Social Media & Marketing Manager to join our growing restaurant group. Working across Liar Liar and Meat Flour Wine, you’ll be responsible for building our online presence, creating engaging content, driving customer engagement and helping bring our brands to life both online and in venue. This is a hands-on role suited to someone who understands hospitality culture, loves storytelling through content, and can combine creativity with strong marketing execution. About Us Liar Liar and Meat Flour Wine are established Melbourne hospitality venues known for excellent food, strong local followings and vibrant dining experiences. We’re passionate about creating memorable customer experiences and are looking for someone who can help share that story with our audience through social media and email marketing. Key Responsibilities
- Manage and grow all social media platforms including Instagram, Facebook, You-tube & TikTok
- Create engaging photo, video and written content for both venues
- Plan and schedule content calendars aligned with campaigns, events and promotions
- Capture in-venue content including food, drinks, staff and customer experiences
- Run paid social media campaigns and monitor performance
- Develop marketing initiatives to increase bookings, brand awareness and customer loyalty
- Drive bookings through trackable promotions
- Coordinate influencer collaborations and constant community partnerships
- Manage EDM/email marketing campaigns
- Monitor trends, analytics and customer engagement to improve performance
- Work closely with venue management and operations teams to execute campaigns and events
- Maintain brand consistency across all platforms and marketing materials What We’re Looking For
- Previous experience in social media, digital marketing or hospitality marketing
- Strong content creation skills including photography, reels and short-form video
- Experience using Canva, Meta Business Suite and scheduling platforms
- Understanding of paid social advertising and campaign management
- Excellent communication and organisational skills
- Ability to work independently and manage multiple brands
- Passion for hospitality, food and customer experience
- Flexible availability to capture content during venue service, events and launches Bonus Skills
- Graphic design experience
- Copywriting experience
- Experience with TikTok growth strategies
- Hospitality industry background What We Offer
- Creative freedom and opportunity to shape two growing brands
- Flexible working arrangements
- Supportive and energetic team culture
- Staff discounts across venues
- Opportunity for career growth within the business If you’re passionate about hospitality, social media and creating standout content, we’d love to hear from you. Apply now with your resume, portfolio and social media examples. Apply on Kit Job: kitjobau.com/job/3r1o9m