Paid Media Lead (City of Gold Coast)

We’re partnering with a high-performing digital marketing agency looking for a B2C Strategy Lead to join their performance team. This is a senior role where you’ll own the strategy, performance and client relationships across a portfolio of B2C brands while leading a small team of performance marketers. Think of it as running a mini agency within the agency — responsible for guiding strategy, delivering strong results for clients, and developing the team around you. If you’ve grown from hands-on performance marketing into a more strategic leadership role and enjoy mentoring others while still staying close to the platforms, this is an ideal next step. What You’ll Be Doing Own Client Strategy
- Lead strategy across a portfolio of B2C and eCommerce clients
- Translate business goals into full-funnel paid media strategies
- Run client strategy sessions, performance reviews and planning conversations
- Identify growth opportunities within existing accounts Drive Performance Marketing Outcomes
- Oversee campaign strategy across Meta, Google Ads, TikTok and other paid channels
- Guide campaign structure, testing frameworks and optimisation strategies
- Monitor performance and step in when strategic changes are required
- Ensure campaigns are aligned with revenue and growth objectives Lead a Performance Pod
- Manage and mentor two media buyers
- Run weekly planning sessions and prioritise workloads across accounts
- Provide feedback, coaching and development support
- Foster a high-performing and collaborative team culture
- Collaborate on creative direction and campaign briefs
- Lead structured creative testing across paid social
- Use insights and performance data to guide ongoing optimisation Contribute to Agency Growth
- Maintain strong client relationships and retention
- Support new business opportunities through audits or strategic input
- Share insights and learnings with the wider team What We’re Looking For
- 5–8+ years experience in performance marketing
- Strong background in paid social (Meta) and paid search (Google Ads)
- Experience managing B2C or eCommerce client accounts
- Strong strategic thinking and ability to connect marketing activity to business outcomes
- Experience mentoring or managing team members
- Comfortable presenting strategy and performance insights to senior stakeholders
- Experience working in an agency environment is highly regarded Why This Role Is Worth Exploring
- Lead your own performance pod
- Work with ambitious B2C and eCommerce brands
- Balance strategy, leadership and hands‑on marketing
- Join a fully remote team with a team-oriented culture
- Real ownership of clients and outcomes Please note: This role is open to candidates based in Australia with full working rights. #J-18808-Ljbffr Apply on Kit Job: kitjobau.com/job/3r91ex