Social Media Manager (Newcastle)

Social Media Manager Location: Northern Beaches This is an exciting opportunity for someone who lives and breathes social media, understands brand storytelling, and knows how to create content that drives engagement, community, and conversion. You'll work closely with the wider marketing team to shape content strategy, lead campaigns, and mentor junior team members in a fast-paced, high-growth environment. The ideal candidate is both strategic and executional, confident developing big-picture social plans while also jumping in to create content, capture behind-the-scenes moments, and bring the brand to life online. The Role
- Develop and execute social media strategies aligned with brand and business objectives
- Lead content direction and publishing across Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging platforms
- Drive engagement, audience growth, and traffic through creative and high-performing content
- Monitor trends, competitor activity, and audience behaviour to keep content fresh and relevant
- Collaborate with marketing, design, and performance teams to align social content with campaign activity
- Oversee content creation including copywriting, video concepts, and visual storytelling
- Capture organic content at shoots, events, and brand activations
- Confidently appear on camera and help drive authentic, engaging brand content
- Manage and mentor junior social team members, providing guidance and development support
- Analyse and report on social performance using Meta Insights, TikTok Analytics, and Google Analytics
- Work closely with paid media teams to support campaign creative and performance content About You
- 3+ years' experience in a Social Media Manager or similar role
- Proven success growing and managing social platforms, particularly Instagram and TikTok
- Strong understanding of content strategy, storytelling, and platform best practices
- Excellent copywriting and communication skills
- Experience using analytics and scheduling tools to optimise performance
- Leadership or mentoring experience is highly regarded
- Proactive, creative, and highly organised with strong attention to detail
- Background in fitness, fashion, lifestyle, or consumer brands preferred What's On Offer
- Flexible working environment with 1 WFH day per week
- Opportunity to join a fast-growing, highly recognisable brand
- Collaborative and energetic team culture
- Career growth and leadership opportunities within the marketing team If you're a social-first marketer who loves building brands, creating engaging content, and leading strategy in a quick-moving environment, we'd love to hear from you. Email: Apply on Kit Job: kitjobau.com/job/3r1o9r