Ecommerce Conversion & Performance Specialist (Alexandria)

A customer-centric ecommerce specialist responsible for maximising conversion, average order value, and revenue performance across all global ecommerce sites. Working alongside the Ecommerce Manager, you will use data-led insights to optimise the end-to-end onsite customer journey – from landing through to purchase – championing initiatives across merchandising, UX, site search, and CRO to turn traffic into profitable sales. This role is full-time, based in our Support Centre in Alexandria, NSW. Candidates must have full, unrestricted working rights at the time of application, this role is not eligible for sponsorship. About Seafolly: Born on the sun-soaked beaches of Sydney in 1975, Seafolly has been making waves in swimwear ever since. Our mission? To give women around the world that unbeatable feeling of confidence through innovative designs that put fit first. We live and breathe the Australian beach lifestyle, using it's iconic energy to inspire all that we do. From bold prints to timeless silhouettes, our collections are designed to empower women to embrace the beach with confidence and style. Today, Seafolly is loved globally, with concept stores, online boutiques, and select retailers in over 50 countries. You will:
- Lead agile onsite trading across global websites and marketplaces, optimising merchandising, UX, and CRO to maximise conversion and revenue.
- Manage daily onsite performance with the Ecommerce Manager, including conversion tracking, forecasting, and delivering clear commercial reporting with actionable insights.
- Identify and execute revenue‑growth opportunities through best‑in‑class merchandising, optimised product discovery, enriched product data, and enhanced navigation/search.
- Drive the CRO program end‑to‑end using A/B testing, heatmapping, analytics, and continuous funnel optimisation in partnership with UX specialists.
- Support and evolve the SEO strategy to improve rankings, grow organic revenue, and ensure all onsite content aligns with SEO and customer‑journey best practices.
- Contribute to the digital product roadmap, recommending tools, optimisation initiatives, and customer‑experience enhancements based on consumer trends and performance insights.
- Build strong cross‑functional relationships (Ecommerce, Marketing, CRM, IT, Logistics), delivering accurate reporting frameworks, ensuring analytics data integrity, and supporting team capability.
- Foster a high‑performance, team-oriented culture while consistently delivering measurable conversion uplift and providing analytical expertise to leadership and peers. You have:
- Extensive ecommerce experience (3+ years), specialising in onsite conversion optimisation, CRO tools, funnel analysis, and Shopify Plus expertise.
- Proven ability to drive measurable gains in conversion rate, AOV, onsite revenue, and organic traffic through CRO, SEO, and data‑led strategies.
- Strong analytical and commercial skill set, including proficiency in GA4, feed management, analytics platforms, and understanding of SEM/social channels.
- Experienced in high-growth, multi‑channel ecommerce environments, marketplaces, platform integrations, and AP21 (highly regarded).
- Highly organised, strategic, collaborative, and committed to continuous improvement, with strong communication and time‑management skills. We offer:
- Generous Employee discounts across Seafolly, JETS & Tigerlily brands.
- Exclusive Sample Sales
- Paid Parental Leave
- Hybrid work model
- 4 days in the office, 1 day work from home.
- Bonus Birthday Day & Summer Leave
- Refer a friend. Enjoy a referral reward for successfully placing a referral
- Hands on training and development and opportunities for career progression
- Great work culture in a passionate team environment
- Located by the Grounds of Alexandria with the best coffee in Sydney Apply on Kit Job: kitjobau.com/job/3qcizr