Marketing Manager | Fixed Term Contract (Alexandria)

Seafolly is seeking an experienced Marketing Manager to lead the development and execution of omnichannel marketing strategies across our brands. In this role, you will drive profitable sales, expand brand reach, and strengthen Seafolly’s position as a market leader. You will oversee seasonal campaigns, retail and trade marketing initiatives, agency partnerships, and budget management, while ensuring strong alignment across brand, digital, wholesale, retail, and eCommerce channels. This role also plays a key part in leading and developing a high-performing marketing team. This opportunity is a 9-month fixed-term contract (parental leave cover), based at our Support Centre in Alexandria, NSW. Seafolly operates on a hybrid working model, with four days in the office and work from home on Fridays. About Seafolly: Born on the sun-soaked beaches of Sydney in 1975, Seafolly has been making waves in swimwear ever since. Our mission? To give women around the world that unbeatable feeling of confidence through innovative designs that put fit first. We live and breathe the Australian beach lifestyle, using it's iconic energy to inspire all that we do. From bold prints to timeless silhouettes, our collections are designed to empower women to embrace the beach with confidence and style. Today, Seafolly is loved globally, with concept stores, online boutiques, and select retailers in over 50 countries. You will:
- Lead end-to-end marketing strategy, planning, execution, and reporting to drive profitable sales, brand growth, and market reach.
- Own the seasonal marketing calendar, ensuring alignment with business priorities and seamless cross-functional coordination.
- Deliver integrated campaigns across all channels (EDM, social, digital, retail), ensuring consistent, on-brand messaging.
- Analyse campaign performance and market trends to optimise future activity and identify growth opportunities.
- Manage budgets, agency performance (media & PR), and ensure efficient processes, reporting, and ROI.
- Drive retail, wholesale, and eCommerce marketing initiatives, collaborating with partners to increase traffic, sell-through, and customer engagement.
- Lead and develop a high-performing marketing team while fostering strong cross-functional relationships and a collaborative culture. You have:
- Marketing experience in a similar role.
- Communication skills – compelling copy writing and effective communications with internal and external stakeholders.
- Influencer and partnerships experience.
- Analytical and reporting skills.
- Financial and commercial acumen.
- Time management and planning. We offer:
- 50% employee discounts on Seafolly, JETS & Tigerlily products
- Paid parental leave
- Bonus Birthday Leave. Treat yourself and enjoy a paid day off for your birthday!
- Bonus Summer fun leave
- Access to our Employee Assistance Program for you and your family with the Sonder Platform.
- Excellent work culture in a passionate team environment
- Training, development and career progression
- The opportunity to be an ambassador for Australia's most loved swimwear brand
- Refer a friend. Enjoy a referral reward for successfully placing a referral Apply on Kit Job: kitjobau.com/job/3qcjem