Ecommerce Content & Conversion Specialist City Of …, City of Parramatta Council

Overview

Reporting to the eCommerce manager, the eCommerce Content Coordinator will own the day to day management of the online stores, social media channels and brand content.

Responsibilities

Manage the Shopify store: product uploads, collections, merchandising, in office content, and optimise conversion

Take ownership of Shopify performance and site metrics, identifying customer pain points, emerging e-commerce trends, and opportunities for improvement

Monitor and report on key performance metrics including bounce rate, session duration, pages per session, conversion rate, and average order value.

Produce monthly performance reporting across website metrics, EDM performance, traffic, top sellers, and underperforming listings

Develop and manage social, EDM, and campaign content aligned with brand guidelines, including content calendars, scheduling, customer flows, and community management

Coordinate product and lifestyle campaigns from concept through to execution, including photoshoots, creative direction, shot lists, asset management, and rollout across website, EDM, paid and organic channels

Utilise AI to generate product, campaign, and social copy

Support seasonal launches and trade events (EDMs, lookbooks, landing pages)

Skills

2+ years' experience in a similar in e-commerce or digital content role

Ideal industry experience across Retail, Homewares, Lifestyle

Hands-on experience with CMS tolls (ideally Shopify) and within an Email Marketing platform

Comfortable in Canva/Adobe and basic photo editing

Works well independently and as part of a team

Bonus: Meta Ads, Google Ads, Pinterest

How To Apply

Please click ''Apply'' button now for a private and confidential discussion.

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