ECommerce Content Coordinator (City of Parramatta Council)

Overview

Reporting to the eCommerce manager, the eCommerce Content Coordinator will own the day to day management of the online stores, social media channels and brand content.

Responsibilities

- Manage the Shopify store: product uploads, collections, merchandising, in office content, and optimise conversion
- Take ownership of Shopify performance and site metrics, identifying customer pain points, emerging e-commerce trends, and opportunities for improvement
- Monitor and report on key performance metrics including bounce rate, session duration, pages per session, conversion rate, and average order value.
- Produce monthly performance reporting across website metrics, EDM performance, traffic, top sellers, and underperforming listings
- Develop and manage social, EDM, and campaign content aligned with brand guidelines, including content calendars, scheduling, customer flows, and community management
- Coordinate product and lifestyle campaigns from concept through to execution, including photoshoots, creative direction, shot lists, asset management, and rollout across website, EDM, paid and organic channels
- Utilise AI to generate product, campaign, and social copy
- Support seasonal launches and trade events (EDMs, lookbooks, landing pages) Skills

- 2+ years' experience in a similar in e-commerce or digital content role
- Ideal industry experience across Retail, Homewares, Lifestyle
- Hands-on experience with CMS tolls (ideally Shopify) and within an Email Marketing platform
- Comfortable in Canva/Adobe and basic photo editing
- Works well independently and as part of a team
- Bonus: Meta Ads, Google Ads, Pinterest How To Apply

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