Content Designer (Digital Experience Lead - Content) (Perth)

12 months Full-Time Fixed Term Position.
- $102,506 (G07) Plus 17% Superannuation
- Based at Curtin University, Bentley Campus

**About The Role**: The Content Designer plays a pivotal role in overseeing the optimisation and curation of website content to create an exceptional digital experience for users while aligning with the Curtin content strategy. This position is responsible for ensuring that the content on site is engaging and effective in guiding users digital interactions with the university, leading to higher user satisfaction, engagement, and better recruitment outcomes.

Working closely with the Digital Marketing Manager and the UX team, the Content Designer collaborates with University Marketing and other critical stakeholders to enhance the digital content across Curtin's websites, resulting in more immersive, engaging, and compelling digital experiences. This role requires a unique blend of creativity, strategic thinking, and an in-depth understanding of user behaviour and UX principles to drive website conversions and support critical business outcomes.

This role sits within our Digital Experience team. We are driven by excellence and integrity; we craft leading digital experiences that delight and empower future students on their journey towards personal growth and meaningful impact.

**Key roles and responsibilities**:

- **Ensure website content aligns with user goals**: Accountable for curating the website content to ensure it supports user goals and assists audiences in their understanding and completion of key tasks, leading to exceptional online experiences.
- **Collaborate with cross-functional teams**: Work closely with content creators, UX/UI designers, developers, digital marketing coordinators, and other stakeholders to ensure seamless integration of content with design and functionality, adhering to Curtin’s digital style and experience guidelines.
- **Implement SEO strategies in partnership with marketing teams**: In collaboration with the Content Creation, Marketing Acquisition and Digital Marketing teams implement SEO techniques to ensure that content is not only engaging but also optimised for search engines, thereby enhancing its visibility and reach to target audiences.
- **Integrate visual content effectively**: Work closely with visual designers and multimedia specialists to integrate visual content such as images, videos, and infographics into the user experience across the Curtin website.
- **Administer content governance standards**: Ensure adherence to guidelines, standards, and best practices for UX content creation, maintenance, and governance across the CMS and other digital systems where appropriate, while observing existing brand communication policy, process and content tone of voice guidelines.
- **Monitor and analyse content performance metrics**:Monitor content performance metrics such as engagement rates, conversion rates, and user satisfaction scores. Use data-driven insights to identify areas for content optimisation and iterate on content strategies to improve user experience and achieve business objectives.

**To be a successful applicant for this role, you will have**:

- A relevant degree and considerable relevant experience; or extensive experience in a related field.
- Demonstrated understanding of user experience (UX/UI) and content design principles.
- Positive eye for detail and design across a range of formats and digital platforms.
- Skilled writing and editing expertise with the ability to craft clear, concise, and compelling content for diverse audiences and contexts.
- Ability to recommend and present tools and software required to analyse and automate content-level improvements to the suite of presences that is Curtin’s digital ecosystem.
- Proficiency in content management systems (CMS), web analytics tools, alongside SEO best practices. Familiarity with both traditional and headless CMS is desirable.
- Previous experience within the higher education sector and /or large complex organisation is also desirable.

**We are committed to providing a flourishing and progressive workplace**. This role provides the opportunity to develop your content design, analytical and collaboration skills, while working alongside talented mentors in an environment that advocates for your success.

As this is a fixed-term contract, you will require current work rights in Australia that match the tenure of this role. Please note that sponsorship and relocation support will not be provided for this position. The University uses working titles from time to time, and this may result in discrepancies between titles referenced in our job advertisements and the position descriptions.

**About us**

We are an energetic, dedicated team of academics and professionals working together to provide global solutions through quality graduates and innovative research. Curtin is a welcoming space where integrity, respect for one another, courage, excellence, and impact are essent Apply on Kit Job: kitjobau.com/job/3qhgn2