Sales Manager - Electrical Switchboards (Smithfield)

Chadwick Switchboards is seeking a hands-on Sales Manager to lead our sales and estimating team, while also managing and growing their own portfolio of existing and new customers. Reporting to the Chief Operating Officer, this is a key leadership role responsible for driving profitable sales growth, strengthening key customer relationships, improving sales and estimating discipline, and helping convert enquiries into high-quality, high-value tailored switchboard solutions. Chadwick has built a strong reputation over 80+ years as a trusted manufacturer of high-quality switchboards. We are proud to have long-standing, loyal customers who value our technical capability, product quality, service, and ability to deliver practical solutions for complex project requirements. About the Role As Sales Manager, you will lead Chadwick’s sales and estimating function and play a key role in the next stage of business growth. This is a hands-on leadership role. You will be expected to lead from the front, personally manage key customer relationships, develop new business, support major opportunities, and coach the team to deliver stronger sales outcomes. You will work closely with electrical contractors, builders, consultants, estimators, project managers, engineering, production, and senior management to ensure Chadwick continues to win the right work, serve customers well, and deliver profitable outcomes. Key Responsibilities
- Lead, coach, and develop the sales and estimating team.
- Create a high-performance sales culture built on accountability, urgency, customer focus, and commercial discipline.
- Manage and grow your own portfolio of existing and new customers.
- Strengthen relationships with key accounts, loyal customers, electrical contractors, builders, consultants, and project-based customers.
- Drive high-quality, high-value tailored solution sales.
- Identify, pursue, and convert profitable current business opportunities.
- Support key account management plans and customer growth strategies.
- Review major enquiries and quotations to ensure commercial accuracy, customer alignment, and margin discipline.
- Improve quote follow-up, pipeline management, CRM discipline, and conversion rates.
- Support estimators with priorities, customer expectations, and commercial decisions.
- Deliver agreed sales orders, invoiced revenue, gross margin, activity, and profitability targets.
- Work closely with internal teams to ensure smooth project handovers and strong customer outcomes.
- Represent Chadwick professionally in the market. What We Are Looking For We are seeking a proven sales leader with demonstrated success in sales leadership, key account management, profitable business growth, and building high-performance teams. You will ideally bring
- Proven success in sales leadership or senior technical sales.
- Experience growing revenue, profitability, and customer share.
- Strong key account management experience.
- Ability to sell high-quality, high-value tailored solutions, not just price-based products.
- Strong leadership skills with the ability to coach, develop, and hold a team accountable.
- Experience creating structure, discipline, and performance within a sales team.
- Background in the electrical, switchboard, construction, contracting, manufacturing, or related technical sector.
- Strong understanding of electrical contractors and project-based selling.
- Ability to read and understand drawings, specifications, scopes, and customer requirements.
- Strong negotiation, communication, and relationship-building skills.
- Commercial awareness around pricing, margins, risk, and customer prioritisation.
- Experience working with estimators, internal sales, project managers, or technical teams.
- A hands-on, accountable, and results-focused leadership style. Experience in switchboard manufacturing or electrical contracting will be highly regarded. Why Join Chadwick?
- Join an established Australian switchboard manufacturer with 80+ years of trusted reputation.
- Represent a business known for manufacturing high-quality products.
- Work with loyal, long-standing customers who value service, quality, and technical expertise.
- Lead a key sales and estimating team with real influence over business growth.
- Drive tailored, high-value solution sales rather than commodity transactions.
- Manage and grow key accounts across the electrical contractor and project market.
- Report directly to the Chief Operating Officer.
- Help build a high-performance sales culture focused on growth, profitability, and accountability. About You You are a commercially minded sales leader who knows how to win business, grow key accounts, and build strong customer relationships. You understand that successful sales in this industry requires more than sending quotes. It requires trust, technical credibility, follow-up, commercial discipline, and the ability to tailor solutions to customer and project needs. You have a track record of leading people, improving sales performance, growing businesses, and delivering profitable outcomes. You are comfortable leading from the front, managing your own customer portfolio, supporting estimators, and being accountable for results. Apply Now If you are an experienced sales leader with electrical industry knowledge and a track record of growing profitable customer relationships, we would like to hear from you. Please apply with your resume and a brief cover letter outlining your relevant industry and leadership experience. Apply on Kit Job: kitjobau.com/job/3r228s