Social Media Lead / Content Creator (Underwood)

About Brooki Bakehouse Brooki Bakehouse is one of Australia’s most loved cookie brands, founded by Brooke Bellamy in Brisbane. With 4M+ followers across Instagram, TikTok and YouTube and a major national and international expansion underway in 2026, we’re building something truly special — and our community is at the heart of all of it. The Role This is not your typical social media job. We have a brand world that's still being built — product stories, in-store moments, sensory content that makes people stop scrolling. We need someone who can lead that creative direction, work closely with the leadership team, and keep our community deeply connected to the brand as we grow into new cities. The role is Brisbane-based, with regular travel to new store openings across Australia with the potential to attend international openings and activations. What You’ll Do Create and post content across Instagram, TikTok and YouTube that builds the Brooki brand world — product storytelling, in-store moments, behind-the-scenes content and founder-facing content. Travel to store openings to lead content capture on the ground, including sprint shoots across multiple formats. Think creatively beyond the obvious — bring fresh, unexpected ideas that make people feel something. Stay ahead of platform trends, algorithm changes and emerging formats. Manage day-to-day social scheduling, community engagement and reporting. Work closely with the leadership team to bring campaigns, flavour launches and key brand moments to life. What We’re Looking For A genuine fan of Brooki Bakehouse and the brand we’re building — this is non-negotiable. Deep understanding of Instagram and TikTok at scale: you know what performs and why. A strong eye for aesthetics and product storytelling — you can make a cookie look like a work of art and a store opening feel like an event. Experience creating content for a brand-led or personality-driven account. Strong creative instincts — you think outside the box and don’t default to the obvious. Ability to move rapid, work autonomously and thrive in a high-growth environment. Willingness to travel to store openings across Australia. What We Offer The opportunity to work closely with one of Australia’s most exciting founder-led brands. A front-row seat to a major national and international expansion. Travel to store openings across Australia. Staff discounts and free Brooki merch. A fun, fast-paced environment where your ideas actually get made. Competitive salary — we pay for the right person. How to Apply Do a deep dive on @brookibakehouse across Instagram and TikTok before you apply, then submit your application here: Send examples of content you've created and a short note on why you're the right person for this role to . A video application is highly regarded — show us your personality and prove you understand the Brooki world. Apply on Kit Job: kitjobau.com/job/3r1oac