Marketing Specialist, Sydney

About Us
The Persian Carpet Gallery is Australia’s leading destination for authentic Persian carpets, contemporary rugs, and luxury home décor. With decades of expertise and craftsmanship, we are committed to preserving cultural heritage while embracing modern design and innovation. We are looking for a creative and driven Marketing Specialist to join our team and elevate our brand presence across digital and retail platforms.



Key Duties & Responsibilities
• Manage the company’s social media presence (Instagram, Facebook, TikTok, YouTube, etc.) with a focus on storytelling, visuals, and brand identity that reflect the company’s heritage and craftsmanship.
• Develop and execute content marketing strategies for the website and blog, including product spotlights, customer stories, and educational pieces about Persian carpets.
• Keep all marketing collateral (brochures, digital banners, signage, etc.) updated, consistent, and aligned with the brand’s visual identity.
• Plan and manage digital advertising campaigns (Google Ads, Meta Ads, influencer collaborations) to reach new customers and retarget existing ones.
• Analyse campaign data using Google Analytics and Meta insights to assess return on investment (ROI) and adjust strategies accordingly.
• Design and distribute customer newsletters and promotional emails featuring new arrivals, offers, and cultural insights related to Persian art and design.
• Manage customer engagement and loyalty programs, encouraging repeat purchases and word-of-mouth referrals.
• Coordinate photoshoots and video content production, including store tours, customer testimonials, and product demonstrations.
• Liaise with external digital marketing agencies, photographers, and designers when necessary to ensure quality output.
• Conduct market research to identify new business opportunities, potential product lines, and customer preferences.
• Monitor competitors’ activities, pricing, and positioning to maintain a competitive edge in the market.
• Prepare comprehensive marketing performance reports for management review.
• End-to-end ownership of marketing campaigns to promote Persian Carpet Gallery’s range of traditional and modern carpets, rugs, and home décor products across retail stores and digital platforms.
• Develop and implement strategic marketing plans to increase brand awareness, online engagement, and in-store traffic.
• Analyse consumer trends, sales data, and marketing metrics to evaluate the effectiveness of campaigns and inform future marketing strategies.
• Oversee and manage all digital marketing activities, including SEO, SEM, social media, email marketing, and content creation.
• Coordinate product launches, promotions, and seasonal campaigns to drive sales growth.
• Collaborate with management and sales teams to align marketing initiatives with business goals.



Qualifications & Requirements
• A relevant degree or experience in Marketing, Business, Communications, or a related field.
• Proven experience in digital marketing, brand management, and campaign development.
• Demonstrated ability to plan, execute, and evaluate multi-channel marketing campaigns.
• Advanced experience with Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro) for in-house design and video editing.
• Proficiency in Canva for fast-turnaround visual content creation.
• Experience with Google Analytics, Meta Business Suite, and e-commerce CMS platforms (such as Shopify or WooCommerce).
• Knowledge of SEO/SEM principles, social media advertising, and content strategy.
• Strong analytical mindset to interpret data and make informed, results-driven marketing decisions.
• Excellent storytelling and visual communication skills to promote the artistic and cultural value of Persian carpets.
• Ability to work autonomously and proactively, taking full ownership of campaigns from concept to completion.
• Excellent interpersonal and communication skills to liaise with internal teams, customers, and external agencies.
• Creativity and adaptability to work in a dynamic retail and online environment.
• Willingness to work hands-on to support both in-store promotional activities and digital marketing initiatives.
• Full-time commitment to office-based work and occasional travel between store locations.



Why Join Us
• Opportunity to work in a creative and culturally rich environment.
• Be part of a growing retail and e-commerce business with a strong focus on artistry and design.
• Collaborative team culture that values innovation, quality, and customer experience.



How to Apply
Please submit your resume and cover letter through the application process provided on this platform.



The Persian Carpet Gallery
Sydney, NSW