Senior PR Account Executive (City of Sydney)

At Archetype, you help clients think bigger, go further, and achieve more. With over 40 years of experience and 21 offices worldwide, you join a team of 650+ creative individuals turning ambitions into success. About the Role We are looking for a skilled and strategic communications professional to join our team as a Senior PR Account Executive. You are a strong writer at heart, with a sharp eye for detail and the ability to translate complex ideas into clear, compelling stories. You thrive in a fast‑paced agency environment and take ownership of delivering integrated campaigns across PR, content, digital and social channels for leading B2B and B2C technology brands. You have a genuine interest in current affairs, business and technology, and you actively connect news, trends and cultural moments to opportunities for your clients. You build trusted relationships with media and clients, manage multiple workstreams with confidence and bring sound judgement to your day‑to‑day decisions. Curious, proactive and solutions‑focused, you are motivated to continuously raise the standard of your work and contribute meaningfully to your team’s success. What You Do
- You work closely with your Team Lead to implement strategic communication plans that align with client business goals.
- You manage day‑to‑day client communications, acting as a reliable point of contact and ensuring seamless coordination between clients and internal teams.
- You lead the development of written materials including press releases, pitches, thought leadership articles, case studies, briefing documents and digital content, maintaining high editorial standards.
- You proactively identify media angles and connect current affairs, industry trends and cultural moments to timely opportunities for clients.
- You build and strengthen relationships with media and influencers, confidently managing pitching processes from start to finish.
- You monitor coverage, analyse performance and provide clear, insight‑led reporting to clients.
- You support and guide junior team members, reviewing work and helping to build their capability.
- You contribute to new business efforts through research, content development and participation in pitch processes. What You Offer
- Excellent written and verbal communication skills, with a strong command of the English language and the ability to craft clear, compelling content across multiple formats.
- 2–3 years of experience in a PR agency, integrated communications environment, or a journalism role with solid exposure to business, technology or current affairs.
- Experience working with B2B technology, corporate or innovation‑led brands is preferred.
- Demonstrated ability to execute integrated communication campaigns across PR, content, digital and social channels.
- Strong media engagement skills, with confidence in pitching and building relationships with journalists and influencers.
- High attention to detail, strong organisational skills and the ability to manage multiple deadlines simultaneously.
- Confidence managing day‑to‑day client interactions and maintaining professional client relationships.
- A genuine interest in current affairs, business and technology, with enthusiasm for staying informed on industry trends and developments. Why Choose Archetype At Archetype, we believe the best work attracts the best clients and builds the best people. You will work alongside ambitious, high‑calibre colleagues who push one another to raise the bar. We create the environment and opportunity for you to grow your craft, take ownership of your work and accelerate your career.
- Opportunity to work with colleagues from 21 offices worldwide, gaining diverse perspectives and experiences. Be part of an organization that prioritises diversity, equity, and inclusion, ensuring a welcoming and inclusive workplace for all.
- Access to ongoing learning and development opportunities to enhance your skills and grow your career.
- A team that values curiosity, ambition, and kindness, fostering a supportive and inspiring work environment.
- Take advantage of your duvet days for those moments when you need a spontaneous break to rest and rejuvenate.
- Annual leave starts at 20 days, increasing to 25 days after your first year.
- Flexibility to work from home and participate in Archetype's work‑from‑anywhere programme (up to four weeks a year).
- Days in lieu when you go above and beyond.
- A $200 wellness benefit to support your physical and mental wellbeing.
- $300 home office allowance to help you create a workspace that works for you.
- Monthly contributions toward your internet and phone bills. #J-18808-Ljbffr Apply on Kit Job: kitjobau.com/job/3ruth4