Integrated Campaigns Lead: Remote-First Brand & Demand …, South Australia

Join Atomi: Reinvent how the world learns. At Atomi, we are on a mission to unlock human potential by transforming the way students learn and teachers teach. Our platform combines cutting‑edge technology with a creative, human‑first approach, turning complex ideas into simple, engaging experiences for students, educators, and parents everywhere. We are driven by curiosity, humility and a relentless focus on quality and innovation. What You’ll Do
- Own the narrative and creative quality of Atomi’s campaigns, ensuring everything that goes to market is clear, distinctive and meets a high bar.
- Develop distinctive campaign ideas and messaging frameworks that strengthen brand trust and recognition over time.
- Translate strategy into campaign‑led demand programs that support pipeline growth without diluting the brand.
- Lead brand‑led demand and account‑based marketing, designing and executing programs aligned to sales priorities and longer buying cycles.
- Shape content that educates schools and teachers, builds brand confidence and supports strong sales conversations.
- Partner with Brand Studio Design from the start to bring campaigns to life creatively and consistently.
- Work closely with Product Marketing, Growth and Events to ensure campaigns feel joined up across channels.
- Collaborate with Sales and Customer Success to ensure all campaigns are relevant, practical and genuinely adopted.
- Use insight and experimentation to improve effectiveness over time, knowing when to test, refine or double down on what works.
- Balance commercial outcomes with long‑term brand strength, resisting short‑term wins that undermine trust. What You’ll Bring to Atomi
- 5+ years of experience in creative campaign or demand marketing roles within B2B SaaS or a complex product‑led business.
- Demonstrated experience leading creative, integrated campaigns in a sales‑led environment.
- Strong experience partnering with brand, design and creative teams, with respect for craft and consistency.
- Clear creative judgment and confidence in challenging safe or purely performance‑led ideas.
- Exceptional writing, editing and storytelling skills with sharp attention to tone and structure.
- Experience working closely with Product and Sales, with an understanding of GTM nuance and trade‑offs.
- Comfort using insight and data to inform decisions without letting metrics dictate creative quality.
- Open to experimenting with AI to boost quality, speed and scale without compromising brand.
- Proactive, strategic mind that brings clarity, creativity and strong ideas to every project.
- Comfortable in a rapid‑paced, collaborative workplace operating as a senior individual contributor with high autonomy.
- Confident communicator with strong cross‑functional influence. Benefits
- Tailored flexibility: Enjoy work‑life balance with hours that adapt to your needs, whether for university, family or personal time.
- Generous leave: Additional paid leave options as a permanent team member.
- Location independence: Work from Sydney, interstate or wherever you find inspiration.
- Growth and development: Ongoing opportunities to improve your skills and expand your knowledge.
- Holistic wellbeing: Comprehensive employee assistance program subscription and additional wellbeing leave.
- Parental support: 14 weeks of paid leave for new parents, with additional leave for birthing parents.
- Social events: Regular in‑person and remote events, including team sports competitions, trivia nights and themed annual events.
- Atomi access: Free Atomi services for you and your family.
- Onsite teams: Central Sydney office with cafes, shops and public transport nearby. Please note: you must have Australian working rights for this role. #J-18808-Ljbffr Apply on Kit Job: kitjobau.com/job/3rsb8l