Product Marketing Specialist (Crestmead)

**Who We Are**

**Integrity. Quality. Commitment and Innovation.**

These are our values and not only what we stand by but what we stand for. We believe in empowering people. We create and deliver solutions. We give back to community. We think differently and we do it better. Our innovative spirit has driven us to continually evolve and deliver solutions to our dealers and our community and made us a business that our people are proud of and proud to work for.

At John Deere, we run so life can leap forward. This powerful purpose is our promise to humankind that we will dream, design, and deliver breakthrough products that sustain our world for generations to come. The world is counting on us to feed billions of people and build vital infrastructures in villages, towns and megacities. And we live up to the legacy our founder forged in a one-room blacksmith's shop nearly two centuries ago by creating a culture that brings out the best in all of us. A culture where great ideas thrive because every voice is heard.

**Why Join Us?**

At John Deere, you are empowered to create a career that will take you to where you want to go. Here, you'll enjoy the support to think outside the box and the advanced tools and technology that foster innovation and achievement.

We are a Global company that truly values its people and provides a broad range of benefits which include a competitive remuneration package, flexible working, social activities, health and safety programs and ongoing training and development opportunities along with other Benefits like
- 17.5% Annual Leave loading
- 14% Super if you choose to go with John Deere
- Mercer Super Plan
- A mature outlook on flexible and hybrid work arrangements which allows you to truly balance work and life.
- Paid Parental leave
- 16 Weeks for all parents.
- Purchase Leave, Paid Community Leave
- Professional Development Support (Higher Education, Training & Memberships)
- EAP Support & Training
- Equity in pay grades
- Diversity Equity & Inclusion is part of our DNA.

Incredible company culture where wellbeing of our employees is at the forefront of everything we do.

Title: PRODUCT MARKETING SPECIALIST Primary Location: Australia (AU)
- Queensland
- Crestmead Hiring Manager**: Stephanie Gersekowski

**The Opportunity**: **Role Purpose**: As the Product Marketing Specialist, you will play a pivotal role in utilizing the Enterprise Customer Acquisition Process (ECAP 3.0) to manage new product introductions, communicate product updates, and develop marketing campaigns to meet branch objectives for specific production systems over the equipment's life. You will be responsible for communicating with global production systems teams, localizing information for internal customers, dealers, and end users, and developing and maintaining reports to monitor branch tactic effectiveness and sales performance reports for assigned product groups.

**Key Responsibilities**:

- Lead the cross-functional Australian and Current Zealand Marketing Launch Plan for the respective Production Systems Team.
- Participate in global Marketing Launch Plan discussions, Production Systems updates, and the Master Product Availability document process.
- Lead the brief and communication for advertising campaigns.
- Develop and communicate product updates, including online product release information to internal stakeholders, and develop and distribute marketing information bulletins to Dealers.
- Coordinate identified corporate/industry sponsored events for assigned product segments.
- Support the coordination of the Tactic Planning process and develop documentation to support the messaging of the plan to internal staff and dealers.
- Capture the sales responses, gaps, and requirements for plan achievement and gather information for the Production Systems Manager to determine future direction/strategy.
- Develop and maintain performance reports to monitor and track the effectiveness of specific marketing tactics and sales performance.
- Develop presentations for delivery by managers at industry events and manage the Tactical Marketing consignment inventory utilized at events.

**What Skills You Need**
- Proven experience in marketing, preferably in the agriculture, industrial or manufacturing industries.
- Strong understanding of marketing launch plans, campaign briefs, and product communication.
- Excellent communication and presentation skills with the ability to translate technical information into compelling marketing messages.
- Experience in coordinating and managing corporate/industry sponsored events.
- Proficiency in developing and maintaining performance reports to track marketing tactic effectiveness and sales performance.
- Ability to work collaboratively with cross-functional teams and adapt to a dynamic and fast-paced environment.

**What Makes You Stand Out**
- Experience in or background of Agriculture.
- Experience in Marketing.
- Experience with Agriculture and/or Manufacturing industry grou Apply on Kit Job: kitjobau.com/job/3qzza3