Category Development Executive (Melbourne)

Your Impact As a Category Development Executive, you will play a vital role in driving category growth through data-led insights and shopper understanding. You’ll translate complex data into compelling stories that inform strategy, enhance shopper experiences, and strengthen partnerships with key retail customers. Working across teams, you’ll help shape category direction and influence commercial outcomes. Key Accountabilities
- Analyse scan data, shopper insights, and internal sales performance to identify trends, risks, and growth opportunities
- Develop clear, actionable insights on category performance, shopper behaviour, and market dynamics
- Support category reviews, range reviews, and joint business planning (JBP) processes
- Assist in building fact-based selling stories for customer meetings and retailer engagements
- Partner with Category Development Managers to identify opportunities across range, space, and promotions
- Tailor insights and recommendations to align with individual retailer strategies and shoppers
- Support planogram development and execute range and space optimisation initiatives
- Monitor distribution, ranging compliance, and rate of sale performance
- Collaborate cross-functionally with Sales, Marketing, RGM, Shopper Marketing, and Commercial Planning teams
- Support new product launches with category insights and track performance
- Contribute to strategic projects and continuous improvement initiatives About You
- Experience in data analysis, with the ability to turn insights into actionable recommendations
- FMCG or Liquor industry experience, ideally working with major retailers (e.g. Woolworths, Coles, Endeavour, IBA/ALM, LMG)
- Robust Excel skills (intermediate to advanced)
- Experience with category tools (e.g. Blue Yonder) and shopper/scan data highly regarded
- Excellent presentation and storytelling skills (both visual and verbal)
- Highly organised with strong planning and prioritisation capabilities
- Ability to influence and collaborate with both internal stakeholders and external customers
- Strong commercial mindset and attention to detail Apply on Kit Job: kitjobau.com/job/3rhjnl