Group General Manager – Sales & Marketing (Melbourne)

A genuinely rare executive appointment for a commercially driven Sales & Marketing leader ready to own the growth agenda of one of Victoria's leading residential building groups. Reporting directly to the CEO & COO, this role sits at the commercial heart of a multi-brand, high-volume operation spanning metro and regional Victoria
- with full accountability for leading and unifying Sales, Marketing, and House & Land strategy across multiple residential brands and channels. This is not a purely strategic or operational role – it requires a proven operator who can set the direction, build the structure, align the teams, and stand behind the numbers. Why This Role
- Scale and complexity
- Lead a commercial Sales & Marketing function spanning multiple residential brands, metro and regional markets, retail and wholesale channels, and a dedicated House & Land operation
- Seat at the table
- A genuine senior appointment with direct CEO/COO reporting, real influence over business direction, and visibility across the entire group
- Growth agenda
- The business is investing, expanding, and ambitious; this role is central to what comes next
- High-performing team
- Inherit a capable group of Sales and Marketing leaders across brands and regions, with the mandate to develop and elevate them further
- Market position
- Represent a business with robust brand recognition, established display networks, deep developer relationships, and a proven track record of success in the Victorian market What You'll Lead
- Sales
- Group-wide strategy, conversion performance, display network effectiveness, pipeline management, and channel optimisation across retail, wholesale, investor, and developer segments
- Marketing
- Oversight of brand strategy, digital marketing, lead generation, campaigns, media, content, events, and external agency management across all brands
- House & Land
- Estate relationships, package strategy, developer partnerships, and channel performance
- People
- Multiple sales and marketing leaders across metro and regional Victoria, with a mandate to build capability, accountability, and culture What We're Looking For
- Proven senior leader with extensive Sales & Marketing Management experience in residential building and construction in VIC
- Demonstrated success leading large-scale Sales and Marketing functions across multiple brands, regions, or business units
- Deep understanding of the Victorian housing market
- retail, House & Land, investor, wholesale, and developer channels
- Strong grasp of display home networks, estate strategies, and package-based sales models
- Commercial acumen matched by the ability to translate strategy into disciplined execution
- A genuine people leader
- someone who builds high-performing Sales teams, not just high-performing spreadsheets
- The resilience, maturity, and confidence to lead through complexity and market change How to Apply This appointment is being managed on a confidential basis through an search process. Please apply with your current CV and a brief cover letter outlining your suitability or make a direct enquiry to Stella Usanovic at Capstone Recruitment or All enquiries and applications are handled in strict confidence. Early applications are strongly encouraged
- this role will move quickly. #J-18808-Ljbffr Apply on Kit Job: kitjobau.com/job/3roe0l