Marketing & Digital Analytics Lead - Customer Insights …, City of Sydney

Are you ready to be part of an organisation that values expertise, passion and diversity? At CFS we know that the foundation of our success lies in our exceptional people. We believe in celebrating individuality, have a passion for high performance and creating an environment where you can unleash your full potential. Our people enable us to make a difference and deliver exceptional experiences to help our customers achieve financial freedom. Your Team The Customer Analytics team is part of Group Data and Analytics which is responsible for partnering across CFS to deliver customer and business value from data. We leverage modern AI-enabled platforms to make insight‑lead decision making a daily habit across CFS. You will be the trusted analytics partner for the Customer Office which is accountable for our customer's experience of the brand, products, and services. As the Marketing and Digital Analytics Lead, you will own and evolve CFS's customer experience and marketing performance capability, enabling leaders to make better, faster decisions that materially improve customer outcomes and commercial performance. Your Responsibilities
- Own customer experience and marketing analytics reporting end‑to‑end
- accountable for the design, delivery, adoption and ongoing uplift of digital and marketing reporting across Adobe CJA, Databricks and Power BI.
- Enable insight‑led decision making across Marketing and Digital, providing explicit, trusted views of customer behaviour, journey performance and marketing effectiveness.
- Partner deeply with Marketing, Digital and MarTech to understand priorities, shape measurement approaches and deliver insights that improve customer experience and marketing effectiveness.
- Proactively identify opportunities to optimise initiatives, using data to uncover hidden value.
- Embed strong data quality, lineage and governance to create a single, trusted view of custom Apply on Kit Job: kitjobau.com/job/3rqjt6