Marketing Development Representative (City of Sydney)

Who you are You are a driven and personable early‑career professional who is passionate about customers, curious about technology, and eager to build a career at the intersection of sales and marketing. You understand that great revenue starts with great conversations, and you take pride in making a strong first impression on behalf of Humanforce. You are organised, energetic, and self‑motivated. You thrive in a fast‑paced environment where activity levels matter and results are measurable. You don’t wait to be told what to do — you seek out opportunities, follow up with intent, and take genuine satisfaction in moving leads through the funnel. You bring a natural curiosity about the B2B SaaS world, and you are excited to build deep knowledge of how workforce management, payroll, and HR technology solves real problems for real businesses. You are as comfortable working independently as you are collaborating closely with Sales and Marketing teammates, and you hold yourself accountable to the targets and SLAs you own. If you are passionate about customers and driving results and are looking for the foundation of a strong career in sales and/or marketing, this is the role for you. Please note, we’re only open to candidates based in Sydney, NSW for these roles to ensure close working alignment to our acquisition marketing team. What you will do
- Own Humanforce’s inbound lead qualification process, identifying, prioritising, qualifying, and routing leads that align with our ideal customer profile across our global markets.
- Maximise lead‑to‑opportunity conversion in line with Humanforce targets, best practices, and defined SLAs.
- Enrich and validate inbound leads using tools such as HubSpot, Lusha, Clay, or ZoomInfo to ensure accurate qualification before handoff.
- Conduct thorough initial discovery to understand prospect needs, challenges, and business fit before handing off to the Sales team.
- Conduct qualification‑stage product overviews for prospects where appropriate, confidently communicating Humanforce's value proposition.
- Improve speed‑to‑lead by responding to all inbound leads within SLAs.
- Route qualified opportunities to the right sales owner, segment, or region, understanding the difference between new logo, upsell, and existing customer leads is essential.
- Accurately maintain CRM records and prospecting tool data to ensure pipeline visibility and data integrity.
- Build strong relationships with the Sales team to deepen your understanding of the Humanforce platform, ideal customer profile, and qualification process.
- Partner with Marketing to support campaign planning, lead generation initiatives, and timely follow‑up on inbound enquiries resulting from campaigns.
- Be the bridge between Sales and Marketing, ensure campaigns are well understood ahead of launch and that you are accountable for the bookings targets and SLAs that flow from them.
- Serve as Marketing's eyes and ears on lead quality, elevate individual routing errors or qualification failures in real time, and bring structured weekly pattern analysis back to the team covering ICP fit, campaign performance, and conversion blockers.
- Work closely with Revenue Operations to maintain lead routing accuracy, workflow integrity, and CRM hygiene, proactively flagging system issues before they become reporting problems. Nurture & Engagement
- Own Humanforce's email nurture program, designing, building, and optimising sequences that keep prospects engaged across the funnel and progressively move them toward sales‑readiness.
- Design and maintain outreach workflows and multi‑touch sequences that drive consistent engagement and response rates from prospects.
- Treat nurture as a pipeline asset, not a holding pen, actively monitor who's warming, flag intent signals, and elevate leads at the right moment.
- Build and maintain extensive knowledge of how Humanforce solves workforce management, payroll, and HR challenges for clients across diverse industries.
- Bring a systems thinking mindset to the role, you don't just work in sequences and workflows, you design, build, and continuously improve them.
- Strive for continuous learning and development across outreach, prospecting, and discovery, actively seeking feedback and coaching to hit and exceed targets.
- Bring a data‑driven mindset to your role, track your own activity metrics, monitor conversion rates, and use insights to improve your approach.
- Embrace AI tools and emerging technologies to enhance your prospecting efficiency and outreach effectiveness. What you’ll need
- Hands‑on experience with CRM platforms, including HubSpot.
- Experience with at least one lead enrichment tool such as Lusha, Clay, or ZoomInfo.
- A systems thinker who can design and build repeatable processes, you don't just follow sequences,sequences; you build and improve them.
- Deep curiosity about B2B buyer behaviour and a genuine drive to understand Humanforce's ideal customer profile across industry, size, complexity, and buying motion.
- An understanding of the linkage between Marketing and Sales in a B2B environment, with knowledge of or genuine interest in the SaaS industry.
- Excellent communication and interpersonal skills, both written and verbal, you can build rapport quickly and communicate with clarity and confidence.
- High motivation to achieve individual targets through consistent activity levels and strong performance outcomes.
- A data‑driven mindset with strong analytical and critical reasoning skills that help you prioritise effectively and hit targets.
- A cooperative mindset, you work openly across Sales, Marketing, and RevOps, share what you’re seeing, and make the people around you better.
- Ability to work effectively in a dynamic, fast‑paced environment where priorities can shift quickly.
- A positive attitude, high energy, and strong work ethic, you bring enthusiasm to your work and to the team around you. Some ‘nice to have’s
- Sales experience in a B2B environment, with SaaS experience preferred.
- Exposure to workforce management, HR, or payroll technology. Our values
- We are bold
- We are all in
- We are customer obsessed
- We do what we say
- We are good humans Our approach to flexibility We are passionate about people making their own decisions about where and when they work. Our hybrid model of minimum two days a week of in office moments supports flexibility tailored to individual and team needs, empowering people to achieve their career and personal goals.
- A truly flexible workplace through our approach
- The prospect to be part of a fast‑growing global tech company
- A focus on learning and development through Humanforce HR
- A generous talent referral program – know great people, be rewarded
- 12 weeks paid parental leave for primary careers, 4 weeks for secondary
- 4 extra days leave to focus on your wellbeing
- Contemporary and practical Employee Assistance Program
- A cool reward and recognition program – shout to your colleagues and earn points to spend
- Access to our own financial wellbeing platform Thrive – including earned wage access, tools to budget and save, perks and cashback across 100s of Australian retailers
- Fun, collaborative culture with passionate people
- A workplace where you can genuinely improve the world of work! We are a diverse and dispersed organisation and are actively looking to grow our team with individuals from all diverse backgrounds. We encourage applicants from all backgrounds, cultures, ages, genders, neurodiversity, religions, sexual orientations, and experiences to apply. #J-18808-Ljbffr Apply on Kit Job: kitjobau.com/job/3rssoe